Online Marketing Week in Review (6/25/10)
June 25 2010 by Jason Peck ~ 0 CommentsHappy Friday! It’s been a great week here, and we hope you’ve had a good one, too. Last week I said it was a good sports week; this week has certainly blown it out of the water, with the USA soccer team scoring a late goal to advance in the World Cup and the longest tennis match ever between John Isner and Nicolas Mahut at Wimbledon.
Anyways, here are some interesting online marketing stories we found this week:
How to Spot Your Community Is In Trouble
Rich Millington shares 8 key warning signs to watch for that signify things might not be moving in the right direction for your/your company’s online community.
In Search of Better Social Incentives
In this article, Rose Gordon challenges brands and marketers to get more creative with things they’re offering their followers on social media platforms. She writes, “I don’t follow your because it makes me look super cool (you’re not); I follow you to find out about something, to get a discount, to be entertained.” It’s definitely important that we all remember this.
Crisis Communications in Social Media – Are You Ready?
Great post here from Valeria Maltoni. Social media enables bad press and situations to spread faster than ever before. It’s important for us all to be prepared for the worst and have a crisis plan in place. Hopefully you won’t need it, but you’ll be glad you were prepared if you do.
Average YouTube User Watched 100 Videos in May
If this doesn’t get your attention re: the rise of video-watching online, I don’t know what will. According to data released by comScore, 183 million Americans watched video online in May. On the world’s biggest video site – YouTube- users watched an average of 100 videos each.
Six Ways Blogs Are Changing The Web
Jim Lodico shares some great thoughts on how blogs are changing the Internet. Some of these are obvious (blogs give anyone the power to publish), but it’s a great overall look at why blogging has become so important in today’s world.
iPhone 4 – 1.5 Million Sold On First Day
The iPhone 4 is here. With multitasking, folders, a better camera, brighter screen, hd video and more, it’s sure to lead even more people to browse your website from their mobile device and download apps for shopping, news and entertainment. Are you ready for your mobile customers?
Google Tags Now Available For Local Businesses
Google Tags debuted this week. These tags allow local businesses to add more information to their listings and stand out in search results. Check out the article for some ways you or your clients may be able to use this new feature.
For Fun – Getting Organized With Evernote
Evernote is a sweet little program that let’s you take notes and sync them across a variety of platforms – Mac, PC, iphone, iPad, etc. I mainly use it to take notes at events. In this article, Amber Naslund shares some ways she’s using it for blogging, project management and keeping track of a variety of other things.
Hope everyone has a great weekend!
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