Online Marketing Week In Review (5/14/10)
May 14 2010 by Jason Peck ~ View CommentsHowdy folks and Happy Friday! Here are some interesting articles about online marketing you may have missed this week.
5 Things Every New Community Should Focus On
Rich Millington of FeverBee shares 5 great tips for things new communities should focus on when they’re just starting out. Here’s one big one I’d add to the list that may be obvious to most people: getting members to sign up!
In our online world, just about anyone can launch a web-based media company or newspaper. The challenge is how to value advertising/subscriptions and how to establish a business model that makes sense given our current state–an infinite amount of content can easily be created.
The Fable of the King and Shiny New Objects
Katie Delahaye Paine shares an interesting fable about shiny objects (first the phone, then the computer, and now, social media). We share her view that social media will eventually become much more ingrained in most businesses–and they should be thinking more about establishing relationships with their customers than blindly starting to use the latest shiny social media object or tool.
Gowalla Partners With National Geographic and the Washington Post for Branded Trips
Gowalla has partnered with National Geographic and The Washington Post to give users travel and sight-seeing ideas from these companies. Now that I’m living just outside of Washington, DC, and I have been following the development of Gowalla for a few months, I’m excited to see what ideas the Washington Post gives Gowalla users.
Jeffrey Hayzlett, CMO of Kodak, Talks Photography, Mad Men and Social Media
Great interview here and thoughts from Jeffrey Hayzlett on how Kodak is building social media technologies into their products and using social media to build stronger relationships with their audience.
Don’t Put All Your Eggs in the Facebook Basket
Michael Gray shares his thoughts on the dangers of relying completely on Facebook as your main marketing tool. I couldn’t agree more. If you’re investing a lot of time and money into a platform you don’t own, you’re risking your business when that platform makes changes that its users (and you) may or may not like. I’m certainly not saying don’t have a facebook page; but you should think long and hard about whether that is going to be your main social hub.
Conversations with Community Managers – Brian Simpson from Roger Smith Hotel
Roger Smith Hotel has been a pioneer in using social media to connect with people while also putting heads in beds. Check out this interview with Brian Simpson, RSH’s community manager, on how they’re using social media.
Have a great weekend!
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