Happy Friday everyone! As we near the end of the year, companies reflecting on improvements and creating new areas of growth. This week in marketing has been all about looking back on 2010 and predicting the future of 2011.
Finally, no more naysayers, social media has taken the mainstream forefront and revolution is here. Want more proof? Check out the cover of Time Magazine. This is essential for marketing because this pushes companies that been avoiding marketing on social media networks. Many companies like Dell computers, Delta Airlines and Nike have jumped in headfirst into social media marketing and mostly likely other companies will be playing catch up in 2011. Check out the Time essay profiling the man, the company, and how Facebook become on top of the Internet game.
2010 may have been the year of Facebook, but 2011 is most likely to be the year of mobile. According to eMarketer, the average American adult spends 264 minutes (4 and half hours) watching TV and video, 155 minutes a day (two and half hours) on the Internet, 50 minutes on mobile, 30 minutes on newspapers, 20 minutes on magazines. This TechCrunch article points out that people are spending same amount of time on their mobile phones as time spent on newspapers and magazines combined. The time spent on mobile phones went up 28 percent and in 2010 and it’s predicted to continue to rise.
Speaking of 2011 possibly being the year of mobile, eBay as bought Critical Path Software, a mobile app developer. This is after buying Milo a few weeks ago, a startup based on local shopping. eBay has already make record holiday season sales in its mobile apps and is expected to make over $1.5 billion in sales via mobile for 2010.
Twitter is changing its business end by letting companies “express interest” in purchasing Promoted Accounts, Promoted Tweets or Promoted Trends. “Would-be advertisers are asked to select from 5 categories of monthly ad budget, ranging from below $10k through over $100k, and choose whether they would like their campaigns to begin in 1 to 4 weeks, 1 to 3 months or 3 months from now.” Twitter has not fully commented on this change but has lightly blogged about the revamp of the business site.
This week has been the week of announcements about changes, updates, and upgrades. Bing is next with a great deal of changes to their search engine in an effort to take a pierce of what Google is making in search.
This week there has been penalty of 2011 forecast for social media and marketing. Make sure to check out our compilation of predictions for 2011 from some smart folks. It’ll be out early next week.