Online Marketing Week In Review (12/10/10)
December 10 2010 by Stephanie Ryska ~ 0 CommentsThe holiday season is in full swing. Hopefully you have finished putting up your holiday decorations and figured out what you are going to bring to all of those holiday parties! But take a minute to see what you might have missed in online marketing this week.
In Local, Google And Groupon Are Now Competing For The Same Dollars
Last week rumors where running ramped about of the possibility of Google buying the daily deal website, Groupon for 6 billion dollars. This week there was alot speculation about why Groupon didn’t except Google’s offer. Since that didn’t go through, they are still in competition for local business marketing budgets.
Dell’s Social Media Listening Command Center
Dell will be tracking and listening to mentions of the brand on the internet. They created this center in an effort to learn what really matters to customers. Potentially this information will used across all Dell departments and make the company more socially engaged.
Social CRM – Thank you Ben & Jerry’s: a brand that’s social, for real
Some brands are missing the social media boat, but Ben & Jerry’s is getting it right by simply making people happy.
Zynga Has More Than 45 Million Daily Active Users
From the people that brought you FarmVille, Zynga’s new game made a large splash by gaining 3 million daily active users in one week, bringing the total daily active users of the company’s games to 45 million.
Free Shipping is the Battle Cry This Holiday Season
This year the percentage of transactions with free shipping continued to rise after Black Friday, unlike last year. Plus consumers have grown to expect free shipping during the holidays.
Happy Friday and have a good weekend!
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