Online Marketing Tweets of the Week (5/6/11)

Here is some 140 character marketing wisdom we scoured the internet to find. We hope you enjoy!

Here are two great nuggets about brand image:

You can foster your brand but you can't control it. #hrevolution
@JohnSumser
John Sumser
Your brand is your market's perception of you, not what you say it is.
@unmarketing
Scott Stratten

Here are some great tweets about changing the customer satisfaction approach with social media from the #socialmedia tweet chat every Tuesday at 12 noon EST:

Used to be that 93-95% of folks were the goal to satisfy through your service channels. But now one angry post can derail you! #sm109
@megfowler
Meg Fowler
@ Yes, the relationship is important & building the relationship takes time. #sm109
@NealWiser
NealWiser
You can acknowledge trolls, but dont feed the trolls (big diff) #sm109
@mpace101
Michael Pace
In many cases the pushback from Customer Service team comes down to just one person who is territorial/overworked. Gotta reach them. #sm109
@JohnFrost
John Frost
Right or wrong, the customer is going to use social media. It's the organizations job to be there and moderate. #sm109
@StacyJJBuchanan
Stacy Buchanan

Have a great weekend!