Mobile Email Marketing On The Rise
April 23 2010 by Tiffany Blosser ~ 0 CommentsThe way of mobile marketing has taken center stage and it has marketers scrambling to keep up with the latest mobile technology. This article in Social Email Marketing offers tips for marketers to develop creative for multiple devices.
Consumers have the ability to check email, interact on social networking sites; allowing users to integrate location, social networking, communication and information. It’s important for marketers to optimize their email creative for these next-generation gadgets. The formatting is clearly the issue with this shift in mobile technology. And mobile is clearly taking the lead.
Some tips to keep in mind when making creative for mobile devices are to optimize HTML creative for mobile since more mobile devices are capable of rendering a rich HTML experience. Marketers should take into consideration the smaller screen when deciding on templates, images, and text.
Another way to give consumers a rich and interactive experience through mobile devices is with multi-touch interaction. Consumers now can interact through gestures, such as swiping, pinch-and-expanding, and double-tapping.
Taking these two things, among others, into consideration will help marketers increase usability and engagement on mobile devices. The world of “one size fits all” is no longer the case in the mobile industry.
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