March Madness and Marketing
March 15 2010 by Tiffany Blosser ~ 8 CommentsInternet and mobile marketing are some of the hottest trends that marketers are trying to get a piece of lately. Another hot trend is happening now: March Madness! Basketball enthusiasts and the casual fan alike come out in numbers to support their teams. Whether they’re watching the games at home, at sports bars, or attending the arena, this is the third prime audience that marketers have after the Super Bowl and Academy Awards.
Companies such as Intel and H&R Block are taking advantage of the numbers and increasing their marketing campaigns to include mobile and internet marketing.
Intel’s campaign includes online, social and mobile along with television and radio ad buys. Senior digital strategist for Intel, David Veneski, says it’s hard to go completely away from TV to digital. There needs to be a mix, which is exactly what Intel is doing, using micro sites and mobile devices to encourage fans to leave comments about the games or Intel products and opt-in for a promotional laptop giveaway.
This will be Intel’s first year in which mobile is a crucial part in its overall marketing strategy.
H&R Block is utilizing the tournament’s popularity as well to catch the attention of people as tax season draws nearer. Internet banner ads are a large part in their marketing campaign, while CBS Sports has a separate mobile division, which is expanding its reach around March Madness through mobile apps and social media.
Read more here.
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