How are you measuring the ROI of your social media efforts?
January 21 2010 by Erik Eitel ~ 0 CommentsSocial media is one of the up and coming attractions in the marketing sector, but it is often hard to measure the return on your investment. Mediums such as Twitter, Facebook, and Linkedin are popular among social media users, but how do you measure their effectiveness? Is it impossible, no.
After reading a blog by Erik Deckers I have come to realize that everyone measures the ROI of social media differently. Some people take into consideration the metrics involved, hits on their website, or time spent on a Tweet, Facebook page, etc. How do you measure your ROI of social media? What is the value that you assign to your time?
According to Mark-Hayward.com in order to effectively measure the ROI of social media, you need to survey your customers in order to find out how they heard about your company, a promotion you’re running, or a simple press release. Do all companies have access to this information though? Probably not.
How do you measure the return on investment (ROI) of your social media efforts? We’d love to hear your thoughts!
Related posts:
- Finding the Balance Between Humanizing and Automating Your Social Media Efforts
- Blogworld 2010 Notes: Social Media & ROI
- Learn How to Combine Your Email and Social Media Marketing Efforts
- Social Media Is Cool, But Don’t Forget About Other Ways To Engage Your Audience
- Online Marketing Week In Review (2/18/11)- Small Business and Social Media Edition
