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Recently Google released its newest innovative application, Public Data Explorer. Marketed to researchers, students, and journalists, Google Public Data Explorer could appeal to marketers as well. One of the most important parts of marketing a product or service is understanding trends. The Public Data Explorer allows you to track, in a visual chart, over 80 different categories and trends. Here is an example of what you can do: Public Data Explorer

While the fertility rate may not be relevant to your individual niche or sector, unemployment, the census information, or spending trends could prove to be valuable information for any business. Do you think this new Google tool will help your business’ marketing efforts?

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