Get More Likes By Rewarding People For Liking Your Facebook Page

January 06 2011 by ~ 4 Comments

Community

With over 500 million users (plus countless more websites which are integrated with them) Facebook is one of the most important social platforms around. If you have a business, you can create a page so people can find and interact with you there. People can “like” your page and content, and when they do this, it shows up on their profile as an indicator of what they’re interested in. While likes aren’t the only thing that matter, getting more likes on your page is pretty much always a good thing.

Newsflash: Just because you build it, doesn’t mean people will come. You have to give people a reason or incentive for liking you on Facebook. Adding quality content on a regular basis is a must. Another thing you can do to reward people for liking your page is to give them access to gated or exclusive content. Examples include:

  • Deals and discounts for individuals and/or a group of people
  • New products or Facebook-only products
  • Content, such as music, articles, expert advice, etc.
  • Games
  • Access to celebrities or company experts

As you can see, there are a lot of ways to offer people exclusive content on your Facebook page as an incentive for them to like it. Providing this initial incentive is often important in getting people to take the first step in liking your page and interacting with you on Facebook. About a month ago, we started doing this, too, using an app from North Social. If you like our Facebook page, you get access to a sweet ebook we put together with over 50 email marketing industry statistics and key takeaways.

Besides rewarding people for liking your Facebook page, make sure to promote your page in other areas — emails, website, blog, etc.– so people can find it.

Have you tried giving people a reward or incentive to like your Facebook page? How has it worked out?

*Whether you’re looking for help on launching or revamping your Facebook page, or would like help with overall social strategy and engagement planning, we’d love to work with you. Contact us and let us know how we can be helpful.

Related posts:

  1. 6 Ways to Reward People for Liking Your Facebook Page
  2. Giving People Value In Return For Social Action
  3. How Often Should You Update Your Facebook Page to Gain the Most Likes? Part 2
  4. How Often Should You Update Your Facebook Page To Gain The Most Likes? Part 1
  5. Get More Email Subscribers and Facebook Likes By Understanding People’s Motivations
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  • http://www.jefftippett.com Jeff Tippett

    Great post, Jason. Thanks for sharing.

  • Randi

    Good post Jason. Some of my favorite companies and shops offer incentives such as the ones you mentioned, for people to like their Facebook page. These incentives definitely get me to hit the like button!

  • http://jackieadkins.com Jackie Adkins

    Great points, Jason. I love when brands get this “right” and use a relevant reward that gets people in the door AND also tells them why they should stick around. The eWay example is great because the report itself is helpful, but also communicates that this is what followers can expect from you on a regular basis: expertise.

    From a product point of view, offering a discount or exclusive content can also have the same effect, as it says hey follow us and you’ll be the first to know about promotions we have and/or we’ll deliver content to you that you can’t get anywhere else.

    Where brands fail in doing this is by either offering a irrelevant prize (a chance to win an iPad, for example) or something that gets followers’ hopes up, setting them up for disappointment (a coupon, followed up with no more coupons ever again). I think Einstein Bagels gave away free bagels like this for a short period of time, leading to huge gains in followers, and then when they ended the promo, the followers were actually ticked off that they weren’t providing any more rewards for their fans.

    So, I guess what I’m saying is rewards are great, just make sure they’re relevant and that you follow them up with more incentives to keep them around.

  • http://www.jasonfpeck.com JasonPeck

    Great points, Jackie. Thanks for taking the time to share your thoughts