Emmys: Crossing the Lines of TV and Twitter
August 31 2010 by Stephanie Ryska ~ 2 CommentsCustomers are participating in building brands on social networks like Twitter. Some of these brands are TV shows. Many people spend their time watching their favorite shows while live tweeting their opinions about the episode. By using popular hash tags for a show these thoughts are collected and easily searched for.
Some networks (mainly smaller ones like E! and MTV) are harnessing this by hosting live Twitter parties on their websites to promote episodes. Loyal fans can also obtain extra perks by following actors from their favorite shows because they can tweet backstage photos or share insider knowledge about guest actors or plots. What’s on TV is being translated into a phenomenon on Twitter.
On Sunday night the Emmys brought the audience into the show. “For the first time in Emmy history” Twitter users where given a chance to send the Emmy Host, Jimmy Fallon, and his writing staff, 140 character tweets with jokes and comments about celebrity presenters using the hash tag “#imontheemmys.” Throughout the show Fallon read selected tweets and announced the Twitter handle/identity behind each one.
Here are three quick important marketing takeaways from this:
- By letting people have a chance write a part of the show, the audience will maintain greater interest in what they are watching.
- This Twitter promotion could lead to more followers for host and presenters, leading to a greater marketing power for them.
- For many Emmy viewers, this may have been their introduction to Twitter.
Although this Twitter promotion was a small part of the Emmys, it could be the next step in watching TV: letting the audience become a part of the writing staff.
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