Comments on: Brand Spotlight – Dunkin’ Donuts http://blog.ewaydirect.com/dunkin-donuts-online-marketing-social-media/ Tue, 13 Dec 2011 23:59:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Matt Clark http://blog.ewaydirect.com/dunkin-donuts-online-marketing-social-media/comment-page-1/#comment-622 Matt Clark Thu, 22 Jul 2010 22:37:05 +0000 http://blog.ewaydirect.com/?p=1007#comment-622 When I was doing my research for this article is just seemed like Dunkin' Donuts gets it. They seem to have a great social media strategy in place. Though I normally prefer Starbucks over DD, DD might have just won me over. When I was doing my research for this article is just seemed like Dunkin' Donuts gets it. They seem to have a great social media strategy in place. Though I normally prefer Starbucks over DD, DD might have just won me over.

]]> By: JasonPeck http://blog.ewaydirect.com/dunkin-donuts-online-marketing-social-media/comment-page-1/#comment-621 JasonPeck Thu, 22 Jul 2010 20:51:27 +0000 http://blog.ewaydirect.com/?p=1007#comment-621 Thanks for stopping by - always good to see brands using social media for real communication rather than just self-promotion. Thanks for stopping by – always good to see brands using social media for real communication rather than just self-promotion.

]]> By: JasonPeck http://blog.ewaydirect.com/dunkin-donuts-online-marketing-social-media/comment-page-1/#comment-620 JasonPeck Thu, 22 Jul 2010 20:50:55 +0000 http://blog.ewaydirect.com/?p=1007#comment-620 I'm a Krispy Kreme guy, but always have enjoyed following what DD has done re: content and marketing. I still remember this commercial from 2006 with the catchy song - Doin' things is what I like to do. <a href="http://www.youtube.com/watch?v=ShWp1IbRKQE" rel="nofollow">http://www.youtube.com/watch?v=ShWp1IbRKQE</a> I'm a Krispy Kreme guy, but always have enjoyed following what DD has done re: content and marketing. I still remember this commercial from 2006 with the catchy song – Doin' things is what I like to do. http://www.youtube.com/watch?v=ShWp1IbRKQE

]]> By: covati http://blog.ewaydirect.com/dunkin-donuts-online-marketing-social-media/comment-page-1/#comment-619 covati Thu, 22 Jul 2010 20:14:52 +0000 http://blog.ewaydirect.com/?p=1007#comment-619 As a Massachusetts native, I grew up DD, and I love them (strong brand loyalty here). I've always been impressed with Dunkin's social media strategy though. Great content and dedication for twitter and facebook. It's got great personality from the different people that run it.<br><br>They have also done a great job with supplemental social programs like their Create Dunkin's Next Donut (<a href="https://coolatta.com/donut/" rel="nofollow">https://coolatta.com/donut/</a>) which I believe they've run twice now.<br><br>All this together along with their other online ventures lead them to winning MITX Interactive Marketer of the Year award in 2009 (<a href="http://ar.gy/0Fx" rel="nofollow">http://ar.gy/0Fx</a>) ... and it was well deserved. As a Massachusetts native, I grew up DD, and I love them (strong brand loyalty here). I've always been impressed with Dunkin's social media strategy though. Great content and dedication for twitter and facebook. It's got great personality from the different people that run it.

They have also done a great job with supplemental social programs like their Create Dunkin's Next Donut (https://coolatta.com/donut/) which I believe they've run twice now.

All this together along with their other online ventures lead them to winning MITX Interactive Marketer of the Year award in 2009 (http://ar.gy/0Fx) … and it was well deserved.

]]> By: Karl Sakas http://blog.ewaydirect.com/dunkin-donuts-online-marketing-social-media/comment-page-1/#comment-617 Karl Sakas Thu, 22 Jul 2010 20:08:22 +0000 http://blog.ewaydirect.com/?p=1007#comment-617 Dunkin' Donuts is using social media for two-way communication, which is always a plus. I tweeted to ask whether their retail bags of Dunkin' Turbo have more caffeine (or just more "taste," whatever that is), and they responded. Not immediately, but they're paying attention. Dunkin' Donuts is using social media for two-way communication, which is always a plus. I tweeted to ask whether their retail bags of Dunkin' Turbo have more caffeine (or just more “taste,” whatever that is), and they responded. Not immediately, but they're paying attention.

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