Community as a Window To Your Company’s Soul
May 11 2010 by Jason Peck ~ 0 Comments
As more people and companies are embracing social media and community, it’s easier than ever for people to get a sense of what your company is like. Are you turning this into an advantage?
Where We Are Now
People are tweeting about you. People are blogging about you. You should be responding and answering the social phone. To take it a step further, shouldn’t you be proactive in fostering the development of conversations by getting to know your customers better? Shouldn’t you establish a home base to act as a community hub for your best customers to make it easier for them to talk to each other and to you?
What This Means
Your content, conversations and reactions have the potential to help or hurt you. Your community (one whose infrastructure you own and/or the ones you’ve cultivated on other sites) is like one giant window into the soul of your company.
What People See
If people are curious about your customer service will they call you to find out? Maybe. But they might also check out your Twitter account or customer service community to see how long it takes your employees to respond to questions or complaints.
If people want to see how open you are to listening to customers for new ideas, they don’t need to look at results of a market study. They’ll see how you talk to people online, read what you’re blogging about, and see how you treat your community members.
Do people look into your community and see that all your customers and employees are passionate about what they do? Or do they look inside and see a company that is only half-committed to being a great company?
If you want committed customers and brand advocates, you have to make a commitment, too.
*Want help committing to community strategy and initiatives that drive revenue and will help you become great? Contact us today so we can hear more about your goals.
Image credit – http://www.flickr.com/photos/grantmac/2639135945/
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