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Happy Friday! I know everyone is as excited about the end of the week as I am. I hope the weekend is fun and relaxing for everyone! Please see below for some articles you may have missed this week: Social Media Draws A Crowd “Universal McCann, the media-buying firm owned by Interpublic Group of Cos., is [...]
Hello all! At the end of this seemingly quick (and hopefully, good) week, here are some interesting posts I thought were helpful that you may have missed. How Savvy Firms Monitor Customers’ Online Chatter ComputerWorld writes about how monitoring, analyzing and responding to what consumers are saying on social media sites are no longer just [...]
I hope everyone had a fun and safe Independence Day weekend and short week back at work! Here are some stories from this week that you may have missed that I thought you would find helpful. Digital Coupons Help Stores Get More Info About You Houston Chronicle reports that the convenience of using coupons on [...]
It’s a little early, but Happy Independence Day! We’ve had a great week. Here’s one exciting thing that happened – five new interns started this week, so you’ll soon be seeing some great content, articles and videos from them here. Amber, Liz, Stephanie, Matt and Greg: We’re really looking forward to working with you! In [...]
Happy Friday! It’s been a great week here, and we hope you’ve had a good one, too. Last week I said it was a good sports week; this week has certainly blown it out of the water, with the USA soccer team scoring a late goal to advance in the World Cup and the longest [...]
Howdy folks and Happy Friday! Here are some interesting articles about online marketing you may have missed this week. 5 Things Every New Community Should Focus On Rich Millington of FeverBee shares 5 great tips for things new communities should focus on when they’re just starting out. Here’s one big one I’d add to the [...]
Wordstream Automates SEO Processes The biggest challenge in search engine optimization is finding relevant keywords to the website’s content. To help alleviate this problem a bit, WordStream, a new software suite, was released on Tuesday. WordStream provides the same keyword analysis and keyword suggestion that other software provides, but according to its founder, WordStream does [...]
What B2B and B2C Marketers Can Learn From Each Other Business to business and business to consumer marketers aren’t living in separate worlds so much anymore. While there are differences in selling to consumers and selling to businesses, a recent survey of 1800 businesses and consumer email marketers reveals that B2B and B2C marketers often [...]
Facebook Introduces Community Pages In addition to profile, fan pages, and group pages, Facebook is adding a new feature: community pages, designed to be unofficial pages created for any cause or topic. This is to ensure that official group pages are kept in the hands of the brand owners. Another feature is that once a [...]
Email Marketing and Reputation A company works hard to build a respectable reputation and trust among consumers. In this age of social media, it is more critical than ever for a company to proactively manage its online reputation. So how does email marketing and deliverability fit in? Email marketing plays the biggest role in building [...]
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