For those of you who are new visitors, here’s a little background on these screencast reviews. Every Tuesday we provide a free review of a company’s Twitter or Facebook presence, blog, or other social media initiative in five minutes or less. We share the screencast videos here so everyone can see them. If you’d like us to review something your company is doing, leave a comment here, drop me a line on Twitter or get in touch via email (jason at ewaydirect dot com), and I’ll add your name to the list. Each week, we pick a company at random to review, so get in touch if you’re interested!

Now back to Crowd Seats. Check out the screencast video below for some of my thoughts on how Crowd Seats is using Twitter and some quick recommendations that I have for them.

It’s always tough to cover everything in five minutes but I hope you enjoyed this review. If you have any ideas for Crowd Seats, leave a comment so Justin can see your thoughts. Don’t forget to drop me a line if you’d like me to review something your company is doing.

Also, since this is the fifth review that I’ve done in this format/style, I’d love to hear your thoughts to see how I can make these reviews better. Any feedback is appreciated!

If you’re new here, you’re probably wondering what this social media screencast mumbo-jumbo is all about. Here’s the deal: every Tuesday we’ll be providing free reviews of a company’s Twitter or Facebook presence, blog, or other social media initiative in five minutes or less and sharing the screencast videos with you here. If you’d like us to review something your company is doing, leave a comment here, drop me a line on Twitter or get in touch via email (jason at ewaydirect dot com). Each week, we pick a company at random to review, so get in touch if you’re interested!

Back to Invest In Social. Between this site and Social Fresh, Jason Keath has a lot of good things going on. I’ve been to a handful of Social Fresh events and I highly recommend them.

Check out the video below to see what I like about the Invest In Social website and where there may be some opportunities for tweaks and improvements.

It was hard to cover everything in five minutes but I hope you enjoyed this review. If you have any ideas for Invest In Social, leave a comment so Jason can see your thoughts. Don’t forget to drop me a line if you’d like me to review something your company is doing.

P.S. I’m actually on vacation right now so I recorded this a few days ago. If you have questions or comments about this review I may not be able to get to them this week, but I will definitely respond when I’m back next week.

Every Tuesday we’ll be providing free reviews of a company’s Twitter or Facebook presence, blog, or other social media initiative in 5 minutes or less and sharing the screencast videos with you here on our blog. If you’d like us to review something your company is doing, leave a comment here, drop me a line on Twitter or get in touch via email (jason at ewaydirect dot com).

Back to 790 The Zone on Twitter. Check out the video below to see the full review, where I cover topics such as design, content, engagement, creativity and tracking. If you can’t see the video for some reason, here’s the direct link: http://www.screenr.com/hHds

I hope you enjoyed this review. If you have any ideas for things 790 The Zone, leave a comment so they can see your thoughts. Don’t forget to drop me a line if you’d like me to review something your company is doing.

In other news today, eWayDirect has launched a new website. Head on over and check it out! We’d love to hear what you think.

Every Tuesday we’ll be providing free reviews of a company’s Twitter or Facebook presence, blog, or other social media initiative in 5 minutes or less and sharing the screencast videos with you here on our blog. If you’d like us to review something your company is doing, leave a comment here, drop me a line on Twitter or get in touch via email (jason at ewaydirect dot com).

Back to TopDrawerSoccer’s Facebook page. Check out the video below to see the full review or scroll down to read some key points from the review.

Key Points

Welcome Tab – I love the fact that TopDrawerSoccer.com has a welcome tab on their Facebook page with a strong call to action to like the page and some information about what people can expect from it. The tweaks I would suggest involve making the like buttons on the tab clickable and moving the copy up a little so people can see what to expect without having to scroll down. Overall, great job with this tab.

Picture/Avatar – While I love the current picture, TopDrawerSoccer may want to consider utilizing the full space available to them. Facebook gives you a space that is 180 pixels wide and 540 pixels tall. TopDrawerSoccer might as well make use of this space, since it’s available.

Facebook Wall Posts – TopDrawerSoccer is doing a great job posting content to Facebook that drives likes and comments. I’d also recommend that they use a URL tracker/shortener, such as bit.ly or Argyle Social to track clicks on links they’re posting. This will help them see which types of posts are driving the most clicks. Over time, they should also be able to see which days of the week and times of day or optimal for posting to get the most clicks.

Other Tabs -  I love the “Submit Commitments” tab. I would remove the “Events” tab since there are no events on it.

Contests/Promotions – Exclusive contests and promotions are a great way to reward people for liking your page. However, TopDrawerSoccer should make sure to follow Facebook’s Promotion Guidelines with the contests and giveaways that they run. Specifically, they “must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.” Contests and promotions like this should be run through a separate tab/application on their page.

I hope you enjoyed this screencast review and suggestions. This review is not meant to include a robust set of recommendations. These are simply my thoughts on TopDrawerSoccer’s Facebook page that were based on some initial observations.

What do you think about this review? What suggestions would you give TopDrawerSoccer to improve what they’re doing on Facebook?

If you’d like me to review your company’s efforts on a specific social media channel or campaign, please let me know!

Every Tuesday (starting today), we’ll be providing free reviews of a company’s Twitter or Facebook presence, blog, or other social media initiative in 5 minutes or less and sharing the screencast videos with you here on our blog. I got the idea after watching some great email review screencasts (example here) that my buddy, DJ Waldow, started doing a couple months ago. Why not do the same thing but for a company’s social media efforts?

Every Tuesday, we’ll be posting a screencast here to talk about a different brand’s social media initiatives, campaigns and/or accounts. 100% Free. No strings attached. If you’d like us to review something your company is doing, leave a comment here, drop me a line on Twitter or get in touch via email (jason at ewaydirect dot com).

This first review covers the Twitter account for the best taco joint/truck in the world (I’m not biased at all…), District Taco.

Key Points

Engagement – District Taco does an awesome job engaging people via Twitter, making them feel special, and responding to questions and comments. See below for a few sample tweets that show this.

We will be waiting for you, amigo!!RT @Mmbarack I am about to head to District Taco for fish taco Tuesdays!

July 19, 2011 12:20 pm via TwitterrificReplyRetweetFavorite

@districttaco

District Taco

Orale! Gracias for coming!!RT @Mike_EDIH @districttaco gettin my carnitas fix in, first time in a week. Heaven is on a monday, I'm #addicted

July 19, 2011 10:15 am via TwitterrificReplyRetweetFavorite

@districttaco

District Taco

Content – In some respects, engagement is content. District Taco also puts out content related to where their taco truck is going to be on a given day, to make it easy for people to keep up with where they are. I’d like to see them do a little bit more, though. For example, they could post pictures of special dishes, fresh ingredients, events they cater, etc. They could also have a theme of the week or month where they share videos or pictures about a particular DC cause or non-profit they want to help shine the spotlight on.

Creativity – I give District Taco high marks for their creative responses, but they could be a little more creative, overall. For example, they could have a contest to encourage people to share what they like best about District Taco on Twitter, use the #districttaco hashtag and get entered to win free tacos for a year. Short-term, unique promotions like this would be a great way to for them to drive additional buzz and awareness. They could even take it another level and offer a small discount or other form of appreciation to people who show their tweet when ordering at the food truck or at their restaurant.

I hope you enjoyed this screencast/review and suggestions. These are simply my high-level thoughts based on some quick observations; I have no idea what their goals are or if they’ve tried any of these suggestions in the past.

What do you think about this review? What suggestions would you give District Taco to improve what they’re doing on Twitter? Don’t forget that if you’d like me to review your company’s efforts on a specific social media channel or campaign, definitely drop me a line!

Google pulled in $23 billion in revenue in 2009 and processes over a billion search requests every day. Facebook has over 500 million users and had an estimated $800 million in revenue in 2009.

But since we think it’s fun to try to predict the future, we’re curious to see which of these internet giants is bigger in five years.

Stephanie Ryska and Liz Glomb asked a few people this question at Digital East in Tyson’s Corner, VA on October 18th.  Check out the video below for a few responses.

What do YOU think will be bigger in 2015 – Google or Facebook? We’d love to hear your thoughts.

Check out the video below to learn more about emindshare, or read more about it here. If you’d like a basic snapshot of what your company’s emsQ looks like, please let us know. Once we start working with you, we can add in many other elements and layers from your email, social and search marketing efforts.

If you’re in San Francisco for the DMA2010 event, come visit our booth (#904) to learn more about emindshare and how it can help your business.

If you missed it, you can check out the video below. I apologize for the few times that the audio cut out for half a second.

I hope you found this helpful. Feel free to share your thoughts or any other tips you’d add. And please let me know if you have any questions or would ever like help with anything.

If you missed it, you can check out the video and slides below to get a few tips on email marketing segmentation, frequency and timing from Patricia Wilson, our VP of Customer Service.

We hope you’ll join us next Tuesday (April 6th) at 2pm EST for our 7th Chatter Marketing episode, CAN-SPAM: Not Just For Spammers. Our compliance manager, Tony Pisani, will explore the requirements and implications of the CAN-SPAM Act for emarketers and share tips on what to do to remain in compliance.

RSVP for Chatter Marketing Episode 7 on Facebook or LinkedIn and feel free to invite your friends to join!

If you missed it, you can check out the video and slides below to get a few tips on creating and leveraging a branded community for your customers and audience.

We hope you’ll join us next Tuesday (March 30th) at 2pm EST for our 6th Chatter Marketing episode, Timing Is Everything: Email Segmentation by the Clock. Email veteran Patricia Wilson, our VP of Customer Service, will share some tips and advice related to timing and frequency of sending emails.