Without getting too technical (because I can’t!), here’s what I think an API (application programming interface) is: it’s an interface implemented by a software program to enable interaction with other software. What I think is important about APIs is the ability to share content and create a more open web. For example, photos on Flickr [...]
Thanks to everyone who joined us on Tuesday at 2 pm for our third episode of Chatter Marketing – Using Negative Keywords in PPC. If you missed it, you can check out the video below and the slides to get a few tips on how to utilize negative keywords to improve your PPC campaigns and [...]
Without a doubt, link development is the tricky part of SEO. Most people know by now that inbound links to a site affect its rankings. That being the case, the question becomes, “Where do I get links”? Here are some of the typical questions I get from website owners and marketing managers: Where do i [...]
Search Engine Optimization has been a proven tool for maintaining the flow of business and generating revenue for a company. Recent statistics have shown that more people than ever are online now and that businesses utilizing online marketing have seen consistent growth. A report by bizreport.com shows that 95% of traffic comes from first page of [...]
For all of you people who have Bing ad credits, I have good news! Last Thursday the Microsoft and Yahoo! search alliance finally got clearance from the United States Department of Justice and the International Commission to make their agreement official. The alliance will run for ten years starting at the end of 2010 or [...]
One of the challenges that come up frequently in the field of search engine optimization is the perceived conflict between a company’s market positioning and the keywords that have been shown to drive qualified site visits, sales and leads. The goal of maximizing revenue from organic traffic sometimes comes up against the reality that the [...]
To anyone who tried to join us for our 2nd episode of Chatter Marketing on Tuesday, we apologize for the technical difficulties that we experienced while trying to get the show to run. So this type of thing doesn’t happen again, we’re focusing on a redesign and getting everything right. We’ll notify you shortly when [...]
What is the difference between a traditional press release and one that is optimized for organic search? Everyone has heard of SEO press releases, but exactly what does that mean? Traditional press releases have a number of goals: they are meant to impart information, to spread buzz, to familiarize readers with the name of a [...]
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