If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!The holiday season is a competitive one for search marketing, as you all no doubt are aware. But there’s still time to get a little extra mileage out of your campaigns before all the money’s been spent! Focus on your [...]
A few months ago Google introduced a social sharing button called Google +1. This is similar to Facebook’s Like button in that people click it when they see something they think is cool and worth sharing with friends. However, Google +1 has the potential to bring together search and social in a way other buttons have [...]
Search and social media are becoming even more connected. You’re seeing it with brands that are able to dominate the first page of the SERPs for brand name searches because their social media pages/profiles appear all over the front page (Google Red Bull and you’ll see what I’m talking about). You’ve probably also noticed evidence [...]
Major search engines are changing their algorithms to allow social posts to have influence in search rankings. Social media and search marketing are quickly becoming friends. We are going to continue to see the fields get closer together, and we’re doing our best to help clients maximize their initiatives to reflect this. Here are some [...]
Google Instant has changed the way that we search on the internet. Stay ahead of the game on this week on Chatter Marketing: “Google Instant-What You Don’t Know Can Hurt You” with Jonathan Lawoyin Learn How To: Know what Google Instant is Recognize how Google instant can impact organic and paid search campaigns Prepare for [...]
You may be wondering why so many businesses are going to great lengths to include videos on corporate websites, social media networks and video hosting sites. Well, since Google integrated video into its universal search offering in 2007, websites featuring video have gained a significant SEO advantage. Today, more and more companies are now using [...]
There’s something big coming up and I’m not talking about the Fall TV lineup. I’m talking about the Yahoo/Bing Alliance. For those of you that don’t know much about the transition, here are the basics: Your PPC advertisements will be displayed on both Yahoo and Bing SERPs You will be able to manage your PPC [...]
Join us this week for our Chatter Marketing series topic: Pay Per Click (PPC): The Art of Negative Keywords eWayDirect’s Director of Search Marketing, Jonathan Lawoyin will teach you how to: Define negative keywords and their importance Locate negative keywords in your PPC account Decide what keywords to use Learn something to you can do [...]
Is this a quick and random post? Yes – but so what? Today, on the 3oth anniversary of the legendary game Pac-man, Google has made its page into an interface where the actual game can be played. You can choose to continue searching by clicking “Google Search” or play the game by clicking “Insert Coin”. [...]
Two trends have been surfacing a lot in the past few years and there is much confusion over the difference between the two, so I thought it wise to bring to light the meaning of these two trends with the help of an article by Media Verso. Social media optimization (SMO) is refining a website [...]
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