We are trying something different here on the eWayDirect blog: a book review. The book is UnMarketing: Stop Marketing. Start Engaging by Scott Stratten. In the style of this book, I’m going to try to make this review short and sweet. The Book: Stratten gives practical advice about the new understanding of marketing or unmarketing. In [...]
Welcome to the second edition of Social Media Screencast Reviews. Today’s review covers the Facebook page for TopDrawerSoccer.com. Every Tuesday we’ll be providing free reviews of a company’s Twitter or Facebook presence, blog, or other social media initiative in 5 minutes or less and sharing the screencast videos with you here on our blog. If [...]
Congratulations, you made it to the end of the week without melting! If you’re new here, you should know that every Friday we do a weekly series that identifies some of the most interesting online marketing tweets from the past week. This time we will focus on some cool email and email marketing tweets. [...]
It’s always nice to have some feedback on social media initiatives. You may have a great campaign running but may be missing one piece that could make it even more likely to be shared. Maybe your Facebook welcome tab is missing a key element that would get you more likes. Maybe you’re not consistently tracking [...]
Like most kids, I used to always try to get more of what I wanted, especially if what I wanted wasn’t something I could easily get. I wanted more chances to play Super Mario World after school, more time to shoot basketball before going to bed, and more sweet cereals like Count Chocula and Lucky [...]
TGIF! If you’re new here, you should know that every Friday we do a weekly series that identifies some of the most interesting online marketing tweets from the past week. This week we drew from the Twitter chat #smmanners, which runs every Tuesday at 10pm. If you come across interesting tweets that you’d like to nominate [...]
Business to business (B2B) Facebook pages are often overlooked because they don’t always have the mass appeal like business to customer (B2C) pages. B2B Facebook pages can play important role in creating a channel of communication, sharing information and building relationships with fans. Before you can achieve those goals, B2B companies (and B2C companies, for [...]
Happy Friday! This short week went by quickly. As part of our weekly series that identifies some of the most interesting online marketing tweets, this week we dropped in on Klout’s Tweet Chat about how brands can use Klout by engaging influencers. If you come across interesting tweets that you’d like to nominate for [...]
This is not going to be a boilerplate post about how to get a job on twitter. I have a pretty unique story to tell. How I found my job from Twitter…. I’m 24 years old and I’m a digital native. Basically, I don’t know what it means to live without digital technology. In 2004, [...]
Happy Friday! As part of our weekly series that identifies some of the most interesting online marketing tweets. This week are focusing on Google’s new social network, Google+ (Google Plus). Preview of Google+: People share their thoughts on Google+: A mist of the Google invites on Twitter frenzy last night: Pretty funny considering that MySpace [...]
We're a full service interactive marketing agency that helps you maximize your online revenue and find new revenue streams.
Learn More About Us