In an effort to share and tell great stories, eWayDirect has been seeking out some awesome companies that we believe are doing something cool and unique with social media. And we found that in a company called PLNDR.com.
PLNDR is a members-only flash sale site that offers the latest in streetwear clothing and accessories at prices up to 60-80% off retail. PLNDR was launched a little over a year ago and has grown exponentially since then. One of the key things that distinguishes their company from other similar sites is that they are very member-oriented. They give their members the opportunity to write for their blog, help them choose what PLNDR sells on the site, and also to submit their brands and designs for a chance to be sold on PLNDR.
We got in touch with Christos Tsatsopoulos, PLNDR’s Marketing Coordinator, to ask him some questions about how PLNDR is utilizing social media. See below for our questions and the answers that Christos kindly provided.
What are some of PLNDR’s goals in using social media?
One of our main goals in using social media is to bring our members together as a community where they can interact with each other, take part in contests and giveaways, and to stay involved in everything that is going on in the PLNDR world. Besides our core focus, we just try our best to maintain consistent interaction and communication between PLNDR and our members by responding to comments and tweets as much as possible.
What’s your general philosophy on running PLNDR’s Facebook page?
Our general philosophy in terms of our Facebook page is to provide material that will appeal to our members. Material that will not only grab their attention, but get them involved in it. Giveaways, secret sales, and design competitions are just a few things that we do to get our members actively involved in the PLNDR community.
Describe some of the benefits of running campaigns like “March Madness” on your blog and Facebook Page. How often do you run contests like this?
By running campaigns on our Facebook page in addition to our blog, it allows our participants to go out and directly tell their friends to vote for their brand. Once they have invited their friends to our Facebook page to vote, they can then send them to our blog to vote again. It beneficial for us on both ends as our “likes” increase on our Facebook page, and traffic increases on our blog page.
Since our first Brand Battle in March (March Madness), we have had about two more competitions since then. We like to wait at least a month or two after every Brand Battle, so that there is ample time for new brands to submit to us.
We have recently launched a new campaign that works similarly on a social media level. It is called Members Made. We are giving our members the opportunity to submit their t-shirt designs based off a specific category that we give them (ex. Sports, lyrics, cartoons). The top designs are again posted on our Facebook page and blog for voting. Once voting is done, the winning design gets printed on tee’s then sold on PLNDR and the designer wins a fantastic prize.
What advice would you give people who are looking to implement successful promotions and programs on Facebook?
The best advice that I could give is to always think of creative ways to keep your audience interested and engaged. Simply posting sales pitches will not attract people. Most of the promotions that are posted on Facebook should be captivating and actionable in order to make your FB fans feel as if they are a part of an exclusive community.
You have a pretty active Tumblr blog. What motivated you start using that platform and what is your strategy in using it?
We understand that Tumblr may be low on the totem pole of popular social media outlets, but we know from research that there are a ton of people using it. So we keep up to date on our Tumblr as best we can by updating it with specific stuff that we have going on whether it’s promotions, brand battles, or design competitions. In addition to that, we make sure to post and reblog images or material that we think are cool, funny, or just interesting enough to make people want to follow us.
What do you think is the biggest challenge most brands have with social media?
The biggest challenge that brands have with social media is most likely the ability to retain their fans’ interest AFTER they have already liked their Facebook page or followed them on Twitter. Getting a like or a follow isn’t enough. Consistent, appealing content and material is what keeps the user interested, and if that is done efficiently, then their social media future is likely to be successful.
Thanks to Christos for taking the time to answer these questions and share his thoughts with us! We hope you enjoyed this as much as we did!