People are more likely to trust information they get from their friends (and take action on it) than from strangers. If you play your cards right, the friends and family of your current customers can be a great source of new customers for your business. Ideally, you’d like all your customers to talk about the [...]
A few months ago Google introduced a social sharing button called Google +1. This is similar to Facebook’s Like button in that people click it when they see something they think is cool and worth sharing with friends. However, Google +1 has the potential to bring together search and social in a way other buttons have [...]
In an effort to share and tell great stories, eWayDirect has been seeking out some awesome companies that we believe are doing something cool and unique with social media. We interviewed Chris Middleton, Vice President of Marketing at Pets Best Insurance: About Chris: I spent a long time (18+ years) in the technology field, before moving to the [...]
Happy Friday! If you’re new here, you should know that every Friday we do a weekly series that identifies some of the most interesting online marketing tweets from the past week. Here’s what we’ve handpicked tweets from 2011 CRM Evolution conference: If you come across interesting tweets that you’d like to nominate for inclusion in this [...]
Marketers have been trying to figure out how to harness and leverage the power of influencers for years. Now the power of influence has reached social media marketing. And the company, Klout has made a bold statement, claiming that they can calculate online influence. We are going to explore why Klout both is and isn’t [...]
In an effort to share and tell great stories, eWayDirect has been seeking out some awesome companies that we believe are doing something cool and unique with social media. And we found that in a company called PLNDR.com. PLNDR is a members-only flash sale site that offers the latest in streetwear clothing and accessories at prices up [...]
High-Five! You made it to Friday! If you’re new here, you should know that every Friday we do a weekly series that identifies some of the most interesting online marketing tweets from the past week. Here’s what we’ve handpicked from this week: Lastly, if you have not seen this yet, you need to check it [...]
The hot new thing in social media is QR codes. For those that don’t know, a QR (Quick Response) code is a barcode that is readable by dedicated QR barcode readers and phone with cameras. According to Wikipedia, “The code consists of black modules arranged in a square pattern on a white background. The information encoded may be [...]
Happy Friday! If you’re new here, you should know that every Friday we do a weekly series that identifies some of the most interesting online marketing tweets from the past week. Here’s what we’ve handpicked from this week: If you come across interesting tweets that you’d like to nominate for inclusion in this series, feel [...]
We are trying something different here on the eWayDirect blog: a book review. The book is UnMarketing: Stop Marketing. Start Engaging by Scott Stratten. In the style of this book, I’m going to try to make this review short and sweet. The Book: Stratten gives practical advice about the new understanding of marketing or unmarketing. In [...]
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