If so, be sure to join us on Monday, June 27 at 2:30pm-3:30pm EST for a great webinar that Peter Malamas (Director of Business Development and Strategic Partnerships here at eWayDirect) is hosting with Dydacomp, one of our valued partners.

In this webinar, you’ll learn how to:

1. ACQUIRE NEW PROSPECTS: powerfully build your pipeline and add new prospects through online viral emarketing techniques and online acquisition strategies

2. GET HIGHER CONVERSIONS of PROSPECTS to CUSTOMERS: go beyond simple “blast emailing”… use sophisticated behaviorally-triggered email campaign cascades to increase the chances of getting your first sale and developing an ongoing customer relationship

3. MORE EFFECTIVELY ENGAGE & INTERACT WITH YOUR CUSTOMERS: generate more revenue per customer through highly targeted messaging, and automated real-time website visitor remarketing tools

4. LEVERAGE SOCIAL NETWORKS AND ONLINE COMMUNITIES: to build your business and provide your current customers with the tools to become your best word of mouth marketers and salespeople

Space is limited, so you’re going to want to reserve your spot now. This should be a great webinar with some actionable takeaways that you can use to grow your business. We look forward to seeing you there!

RSVP For This Webinar

We’re excited to be back at Ad Tech San Francisco next week (April 11- 13). Tina MacNicoll, Nancy Woodfill, Bill McGowan and Peter Malamas will be at our booth (1212) and at some of the sessions. Peter will also be speaking on Wednesday (4/13) at 12:40 at Expo Theater, Level 2, in a session titled, “Emarketing to Maximize Sales Revenue.”

If you’re going to be at Ad Tech, we’d love to chat with you to understand your business and your challenges and tell you about how we help our clients. If you stop by for a visit, we’ll also run your eMindhsare quotient for you so you can get a snapshot of how you rank in terms of online awareness and sentiment compared to your key competitors.

We hope to see you there!

Last week, Bill McGowan (VP of Sales here at eWayDirect), spoke to at the DMA List and Data Council Meeting about the role of data in the future of marketing.

Understanding how to properly utilize customer data and insights is the key to understanding what your customers want and how to give it to them. Email marketing, social media marketing and search engine marketing metrics enable smart companies to harness the power of data to refine their marketing efforts and build profitable and engaging relationships with their customers.

You can see the slides from Bill’s presentation below. I hope you find a few of them interesting.

At eWayDirect, we believe strongly in using data to help businesses acquire more customers and turn those customers into repeat buyers and brand advocates. If you’re ever interested in how we can help you, feel free to drop us a line here.

Here are some of my takeaways from What’s Next DC:

The Future of Shopping, How Offline is the New Online

By Bryan Eisenberg, Eisenberg Holding

-Almost everyone has a smartphone, people can price compare right in the store. This changes things for retail companies. People have many outlets to buy from.

-Took a look at a really cool app for smartphones call Layar. Check out the video below.

-People are using apps like Layar, bar scanning apps like Red Laser not just to price compare but to also find reviews and other information about items.

-Since customers have so many choices, companies have to: be about the customer like Amazon, be remarkable like Apple, be authentic like Zappos, be nimble like Best Buy, and be improving like Google.

Activating Communities of Interest

By Matt Goddard, R2intergrated

-People have always been social, but this the first time that humans have been networked this way (through computers)

-Main point that social media marketing is really just digital marketing in a networked world.

-Since we are now all networked in some way, we trust our network to help us with buying stuff.

-If you look at consumers decision, 1) Discovery Journey: where you consider and evaluate products. Those companies don’t have a lot of control over this part. 2) Loyalty Loop: Buy. Enjoy. Advocate. Bond. That in this step, when people buy a product and write on that company’s Facebook wall, that they love it. Other people are more likely to buy, because some one else said they liked it. Companies have control over this part of consumer decision. It’s important that companies are helping to create and identify networks of people that like their products, so they become brand advocates.

-Identify communities of interest, find the access points, develop a plan & programs.

Advanced Tactics to Maximize SEO Opportunity

by Rand Fiskin, SEOmoz.org

-I’m new to SEO and find it super interesting, here is the whole presentation:

-Businesses spend 85% of search marketing budgets on PPC but 85% of the clicks are in SEO, not PPC.

-A quarter of Google’s search terms have never been used before… People are weird.

-70% of searches are long tail. Focus your content on this portion… less competition.

-The foundation of SEO is accessible, good-quality content.

-Linking is key for getting great SEO. Make sure to include linkbuilding in your plan.

-Great content does not equal great rankings. SEO is a popularity contest.

Lastly, we would like to thank the Green Buzz Agency for hosting!

What did you think about What’s Next DC?

Jason is a well-respected blogger that has written for Biz Report, BtoB Online and Social Fresh. He has spoken at numerous social media events and consulted for industry publications. Jason has also worked with companies to build online communities and craft social media strategies.

We hope you’ll join us Tuesday at 2pm Eastern time for this show. If you have any questions you would like Jason to answer, you can leave a comment here or send us the question through Twitter @ewaydirect

• There are so many things we think we want to do.
• Do we really know how to segment customers?
• 20% of customers can destroy 400% of your profitability!
• However beautiful the strategy, you should occasionally look at the Results!

Explore

• The trouble with the future is that it usually arrives before we’re ready for it – Arnold Glasgow
• Start thinking in 3 dimensions, people are positively biased, we think things will be good.
• Explore Cascading Consequences
• 3 orders out to discover > 300 implications
• Leverage Wisdom of Crowds

TEST

• Risk comes from not knowing what you’re doing – Warren Buffet
• Test Relationships within a strategy map
• Strategy is a hypothesis
• Nothing lasts forever – no silver bullets

ADAPT

• Change is the law of life. And those who look only to the past or present are certain to miss the future – JFK

May need to reshuffle budgets/plans/strategies, prove its success sooner rather than later to create balance.

Summary

• Successful companies redirect strategy at least 5 times”
• Start with the end in mind
• Explore the cascade of consequences
• Get analytical:Test, Prove and Adapt continuously
• Strategy is a Hypothesis
• Fail to prove it and risk suboptimal outcomes

In the mean time, please feel free to watch our previous episodes of Chatter Marketing (scroll down to see the videos). Have a great day!

Learn How To:

• Acquire leads with a unique viral solution
• Leverage your email database to encourage brand promotion
• Optimize sales/donations from new leads

We hope you’ll join us Tuesday at 2pm for this show. If you have any questions you would like Karen to answer, you can leave a comment here or send us the question through Twitter @ewaydirect

We just wanted to let you know that we’ll be at ad:tech New York next week (November 3-4). Stop by booth #2104 to learn your eMindshare quotient (emsQ), an innovative way to measure consumer awareness and sentiment.

Our eMindshare engine monitors a company’s marketing key performance indicators and uses them to build the company a roadmap to online marketing success. The eMindshare Quotient enables marketers to view and monitor how their company is performing against their top competitors. If you visit our booth, we’ll show you how your company ranks against some of your competitors in awareness (breadth and depth of mindshare) and sentiment (popularity and trust).

eMindshare is a multi-dimensional metric as well as a corporate discipline. It allows companies to monitor how their campaigns (social, email, print, PR) are performing, and see which of their campaigns are disruptive in the market, creating significant positive and/or negative change in their rankings as compared to their direct competition. When you take advantage of this knowledge, you’ll be able to make much smarter marketing decisions.

We’d love to chat further about this and hear what your business goals are for next year. Visit us at booth #2104 at ad:tech New York or contact us for more information about eMindshare.

Learn How To:

• Build relationships online
• Understand and use ROR
• Start participating in relationship commerce

We hope you’ll join us today at 2pm for this show. If you have any questions you would like Ted to answer, you can leave a comment here or send us the question through Twitter @ewaydirect