Thoughts and Ideas about eMarketing
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Search engine optimization (SEO) is the process of improving the ranking and visibility of your website. Bettering your SEO ranking can be difficult, so don’t miss out on the Chatter Marketing episode “Improving Your SEO Ranking” with eWayDirect’s own Director of Search Marketing, Jonathan Lawoyin. Learn how to effectively use keywords, optimize your website pages, [...]
The answer is content! This Tuesday at 2pm Jeannette Cezanne, a seasoned copywriter, contends that excellent content is still what will bring in customers and sales, and she tells listeners how and why. Don’t miss out on this Chatter Marketing episode called “Content is Still King”. We hope you’ll join us on Tuesday at 2pm [...]
Hello Everyone! My name is Liz Glomb and I am a new intern with eWayDirect, and I’m really excited for the opportunity and for what the future will bring. Anyways, the point of my first post is to tell you about Social Media Day, and even more specifically, how the Washington, DC area celebrated it. [...]
What time of day should you send your emails out? Does it depend on who they’re going to? What about which weekday is best? Tomorrow at 2pm, eWayDirect’s vice-president of customer support, Patricia Wilson will be on our Chatter Marketing webinar series talking about Emails in an episode titled “Timing is Everything”. We hope you’ll [...]
Tomorrow at 2pm, eWayDirect’s Senior Director of Account Management, Bob Cloutier will be on our Chatter Marketing webinar series talking about Email Appends: Quality Over Quantity. In our discussion of email appends we will answer a few questions. How can a marketer make them work? How does one minimize the risks involved? How is the practice [...]
Do you ever wonder what you should have (and what you shouldn’t have) in your email marketing creative? Join us for another episode of Chatter Marketing on Tuesday, June 29th to get the real scoop. If you’ve ever wondered about images, calls to action, copy, timing, or anything else about the content of your emarketing [...]
Happy Friday. I hope you all have had a great week. It’s been a great week here in DC for Digital Capital Week, and it’s been awesome learning from and meeting some pretty smart folks. It’s also been a pretty good sports week (World Cup and NBA Finals). Next Tuesday at 2pm, eWayDirect’s Catamount Group [...]
There are a ton of great digital/mobile/social events taking place in DC this week as part of Digital Capital Week. This morning I was able to attend two sessions from Media 2.0 day. The panels were sponsored by USA Today, which is doing some very innovative stuff, such as their recently announced partnership with Gowalla [...]
If you’re like many companies, you’re probably engaging your audience and customers through social media platforms such as Facebook and Twitter. Maybe you have keyword searches set up to track mentions of your company and keywords, are responding when people mention you or ask you a question and are generally trying to add value to [...]
Are you actually developing a social media strategy or are you just tweeting blind? Are you setting goals and determining what to measure? Join us Tuesday, April 27 at 2pm EST to learn more about about developing a goal-based social media strategy from me (our social media product manager). I’ll be appearing on our 10th [...]
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