Tomorrow at 2pm, eWayDirect’s Senior Director of Account Management, Bob Cloutier will be on our Chatter Marketing webinar series talking about Email Appends: Quality Over Quantity. In our discussion of email appends we will answer a few questions. How can a marketer make them work? How does one minimize the risks involved? How is the practice [...]
Do you ever wonder what you should have (and what you shouldn’t have) in your email marketing creative? Join us for another episode of Chatter Marketing on Tuesday, June 29th to get the real scoop. If you’ve ever wondered about images, calls to action, copy, timing, or anything else about the content of your emarketing [...]
If you’re like many companies, you’re probably engaging your audience and customers through social media platforms such as Facebook and Twitter. Maybe you have keyword searches set up to track mentions of your company and keywords, are responding when people mention you or ask you a question and are generally trying to add value to [...]
The stats are in from the Fourth Annual Marketing and Media Survey from Datran Media and they’re revealing a major shift in marketing, backed by data. Marketing executives are saying that email and search were their companies’ top-performing advertising channels in 2009 and 93.6% of executives are planning to increase their digital ad budget in [...]
Do you know the full requirements of the CAN-SPAM Act? Do you understand the implications if you choose not to follow them? Join us tomorrow, April 6 at 2pm EST to learn more about the CAN-SPAM Act from our compliance manager, Tony Pisani. Tony will be appearing on our 7th episode of Chatter Marketing: Tuesdays [...]
Thanks to all who joined us on Tuesday at 2pm for our 6th episode of Chatter Marketing – Email Segmentation by the Clock. If you missed it, you can check out the video and slides below to get a few tips on email marketing segmentation, frequency and timing from Patricia Wilson, our VP of Customer [...]
Email marketing has been said to be a young industry, with little to no strategy behind the email blasts. For the untrained email marketer, these presumptions are correct, but according to this article, even trained email marketers make the same mistakes. The confessions in this article offer some insight into the email marketer’s world and [...]
Thanks to all who joined us on Tuesday at 2pm for our fourth episode of Chatter Marketing – What’s In YOUR Creative? If you missed it, you can check out the video below and the slides to get a few tips on how to optimize your email creative to increase response and increase the value [...]
“What will be different about email this year?” Some think that emails will start to integrate video along with a mobile application for email marketers. This article from emailInsider suggests something different. But there is something else that has been staring every marketer in the face, something that could be integrated in email marketing efforts. [...]
So everyone knows that you have to check out where you’re sending your emails. Most ESPs have someone who does that—watches bounces and hard bounces, sanitizes lists, that sort of thing. But what about the leads coming into your email campaigns? Many, many companies use paid lead generation. Yours may be one of them. It’s [...]
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