If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!Every email marketer and copywriter knows about the importance of subject lines in capturing the attention of prospects and customers; but less attention has been paid to the super-subject lines, and in a time when emails are increasingly being viewed [...]
Digital engagement is a great buzzword that can cover everything from customer acquisition to transition marketing to ongoing lifetime-value engagement. But none of it is going to be useful if you don’t start with the best possible creative. It’s important to consider each message sent out as carefully as you would any verbal communication to [...]
Every online marketer knows the importance of email subject lines. We try them, we test them, we revise them, we rethink them. We try and find the perfect scientific approach that will net us results every time, and are constantly working to find a magic formula that we all know really doesn’t exist. But that [...]
Sometimes thinking small is the way to go. I’m not saying that you don’t need a sweeping customer-acquisition strategy: of course you do. I’m not saying that you shouldn’t be integrating your customer-acquisition campaigns with your email marketing and CRM: of course you do. But sometimes the retail angels, as well as the devils, are [...]
If you’re a B2C company and you’re not looking at ways to reach your customers through as many channels as possible, then you’re missing out on sales—and, inevitably, on the future. If you don’t believe it, just read Adobe’s 2012 Mobile Consumer Survey Results. You need to be mobile. You need to be doing video. You [...]
Videos are great marketing tools. For many years pre-Internet, companies, banks, and associations used videos to market products and services, with videos shown at trainings, shareholder meetings, fundraising events, and as sales presentations. Now with YouTube rivaling Google as a première search engine, it’s clear that videos have exploded online. And for good reason. The [...]
The recency factor I began talking about yesterday in relation to “Now Data” isn’t just about new subscribers to your email lists. There are other actions subscribers take that offer companies the opportunity to take advantage of the huge “recency boost” in performance. The most important is when your subscribers visit your website. Using website [...]
Yesterday, Click-Z columnist Dave Hendricks returned from the IAB Annual Leadership Conference where, predictably, the theme was, “Big Data, Big Ideas,” and shared his conference impressions with his readers. Actually, the conference impressions were mostly about the unseasonably cold weather in Phoenix. But Hendricks did point to a problem with customer identity management that occurs [...]
‘Tis the season: this is the time of year when many marketers make most of their annual income, and it’s not too late to take advantage of the shift in the economy that’s resulting in more purchasing this holiday season. When I say “decorate your website,” I’m not referring to a rethinking of the whole [...]
Every marketer’s dream is to overhear what customers say about their company and discover customers’ future purchasing plans. In his book Chatter Marketing: Putting The Relationship Back in Customer Relationship Management, Neil Rosen reveals how keeping tabs on the “chatter” produced by consumers—questions on Twitter, searches on websites, products “liked” on Facebook, posts in user [...]
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