If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!So as usual on Wednesdays (yep, I got my Wednesday and Thursday mixed up this week!), I’m going to comment on one of the myriad conversations going on out there about email marketing. And this week I’m going back to [...]
So in the last couple of weeks on this blog we’ve talked about the subject line, we’ve talked about super-subject lines, we’ve talked about the creative that’s in the preview pane and about headlines. All of which leads us, inexorably, to the offer being made by your email. There are a few things that marketers [...]
Last week I wrote about the importance of headlines and creative in getting prospects and customers to open your emails, leaving the most important part of that particular equation—subject lines—for this week. We all know that subject lines are what really get them to open your emails. Many if not most inboxes are becoming more [...]
There are two essential formulas to email marketing success. The first is deliverability—getting the email to the recipient’s inbox. The second is getting the recipient to click on and open the email. And that’s where “the creative” comes in. And the creative has never been more important, as mobile devices become more and more popular [...]
Even though we’re no longer doing our webinar (Chatter Marketing: Tuesdays at Two), we’re occasionally bringing you interviews with interesting people in email marketing—and this Tuesday is no exception. Meet Michael Busciolano, an early eWayDirect employee and a genius with graphics and all things creative. 1) How is the “creative” critical to email marketing? The [...]
At eWayDirect, customer acquisition starts and carries through on the concept of qualification. But why should that matter to you? Well, hear me out here. We think that the most important part of customer acquisition solutions is in the qualification process. Co-registration got a bad name in marketing’s past precisely because of its failure to qualify prospects: [...]
From Internet Retailer: Family-owned jeweler Palm Beach Jewelry, No. 627 in the Internet Retailer Second 500, acquires at least 100 new customers for every 10,000 e-mail addresses that it buys from other websites, says director of marketing Daniel DeYoung. It uses technology from vendor eWayDirect Inc. to filter those addresses to determine the consumers most likely to buy before [...]
Online marketers already know the importance of subject lines in email marketing. The customer is going through their inbox on their laptop or mobile device and when your email arrives, they take a couple of seconds—or less—to decide whether or not to open it. That places a heavy burden on subject lines, because it really [...]
As some of you remember, we used to offer “Chatter Marketing: Tuesdays at Two,” webinar sessions in which we interviewed an expert in various areas related to email marketing. We don’t do the show anymore, but we still want to share some expert thoughts with you from time to time … and on a Tuesday, [...]
The best CRM is the most active and agile CRM. The best CRM listens and responds to customers in as short a time-period as possible. That should be a no-brainer for online marketers, yet it seems from our recent survey that 58% of email marketers currently don’t even optimize websites and emails for mobile, which [...]
eWayDirect delivers valuable new online and mobile customers at a cost that rivals or surpasses PPC, third-party email, and affiliate marketing.
