People are more likely to trust information they get from their friends (and take action on it) than from strangers. If you play your cards right, the friends and family of your current customers can be a great source of new customers for your business. Ideally, you’d like all your customers to talk about the [...]
Like most kids, I used to always try to get more of what I wanted, especially if what I wanted wasn’t something I could easily get. I wanted more chances to play Super Mario World after school, more time to shoot basketball before going to bed, and more sweet cereals like Count Chocula and Lucky [...]
Are you looking to get more sophisticated with your email and online marketing efforts to acquire new customers, increase conversion rates and drive more revenue? If so, be sure to join us on Monday, June 27 at 2:30pm-3:30pm EST for a great webinar that Peter Malamas (Director of Business Development and Strategic Partnerships here at [...]
ModCloth is a different type of online retailer for many reasons. First, they have become very successful using social media. Second, it caters to the young indie fashion crowd. But style and fashion sense aside, they run a program that lets you “Be the Buyer”. As they claim “now’s your chance to be a Virtual Fashion [...]
We’ve been talking a lot about CRM in the last few weeks. See below for some fantastic CRM-related articles that Neil Rosen, our CEO, has written or been interviewed for this month. Normally, we share these types of articles with our followers on Twitter and Facebook, but since some of you may not follow us [...]
This isn’t Donald Draper’s type of marketing. Adverting doesn’t look like the “Mad Men” days of outbound marketing where people only gained information from a few channels. Now there are a multitude of marketing channels that bombard people with information. Just think for a minute how many forms of marketing you saw yesterday. Which ones [...]
For the next few weeks, we’ll be focusing heavily on the use of email for customer relationship management (CRM) purposes. You can expect to see a lot of articles (here’s an example), tweets, Facebook posts and blog posts about CRM. We’re also hoping to do an series of short interviews with a variety of people [...]
I was fortunate to have eWayDirect here allow me to attend the Internet Summit ’10 in Raleigh, NC. I felt that taking the time to summarize a good bit of the presentations into a small series of posts on email marketing. As a disclaimer: the majority of the content and ideas here have come from [...]
Happy Halloween!!!! Also, happy November? I can’t believe that it is almost November but I hope everyone has fun Halloween weekend plans. Please see below for some intriguing stories. 4 Experts On How To Turn Social Media Into Sales Take chances, connect directly, involve customers. These are all things that Marketing Directors and company CEO’s [...]
Hello all! I hope you enjoy the following online marketing stories. For Marketing, Twitter Crushes Facebook “Facebook makes up 78 percent of traffic among all social network sites and micro-blogging site Twitter accounts for 5 percent, but on average “tweets” with embedded links get 19 clicks while Facebook’s shared links only get three clicks, according [...]
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