This is Part 7 of a 9-part series on what to measure and how to determine ROI of your community website. Last week, as part of this community measurement series, I discussed some things relating to sales that you should be measuring as you think about the ROI of your community website and what is [...]
This is Part 6 of a 9-part series on what to measure and how to determine ROI of your community website. Previously on this community measurement series, I discussed some things to analyze that will help you determine how influential your community website is and how trusted/valuable pople think it is. The topics we previously [...]
The last few years have witnessed a dramatic and even revolutionary shift in communications, brought to us via both the internet and the rapid increase in usage of mobile devices. And the old sales paradigms just don’t work in this new arena. It used to be that a salesperson could represent him or herself as [...]
This is Part 5 of a 9-part series on what to measure and how to determine ROI of your community website. In the last article about community measurement, I covered member info – some items and metrics that you should be following to learn more about your members. Today, I want to talk about a [...]
This is Part 4 of a 9-part series on what to measure and how to determine ROI of your community website. The last piece of community measurement I covered was the category of content and activity. Today, I want to write about some items and metrics that you should measure to learn more about your [...]
This is Part 3 of a 9-part series on what to measure and how to determine ROI of your community website. In case you missed them you can see part 1 here and part 2 here. Last week, I covered some overall statistics to measure to use as part of the overall picture to see [...]
This is Part 2 of a 9-part series on what to measure and how to determine ROI of your community website. As I mentioned last week, I’ll be going through some of the things companies who have their own community websites should be measuring so they can eventually determine the ROI of their community. I’m [...]
This is Part 1 of a 9-part series on what to measure and how to determine ROI of your community website. As you know, many businesses are now using social media to transform their business. Social media has the ability to impact sales, product development, customer service, employee recruiting and just about every aspect of [...]
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