Thoughts and Ideas about eMarketing
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prAna is the Sanskrit word for ‘vital life’ (from the root prā ‘to fill’, cognate to Latin plenus ‘full’). The backbone for this company is it’s strength in its name and their belief in mindful living and an eco-conscious clothing line. prAna has grown from a small garage startup and evolved into a company focused [...]
Is there really a purpose to as to why businesses are using various social media tools, or are they just doing it because everyone else is?
Many companies and businesses are strutting their stuff on the red carpet, but only a select few will be featured in the Brand Spotlight.
This week’s brand… Dunkin’ Donuts
Using social media offline is as important, if not more important, than using the marketing efforts for a strictly online sense. Meeting people outside of the constricted online world gives a strong sense of understanding each person and a unique opportunities to reach new levels of networking. Here are 4 ways to take your online [...]
Hello Everyone! My name is Liz Glomb and I am a new intern with eWayDirect, and I’m really excited for the opportunity and for what the future will bring. Anyways, the point of my first post is to tell you about Social Media Day, and even more specifically, how the Washington, DC area celebrated it. [...]
The explosion of social media is an amazing tool, for both connecting to old friends & family or building engagement platforms for your business. But as the rise in marketing expands so does the amount of spam–an awful truth that unfortunately we have learned to live with. We put up with unsolicited emails from “companies” [...]
If you’re like many companies, you’re probably engaging your audience and customers through social media platforms such as Facebook and Twitter. Maybe you have keyword searches set up to track mentions of your company and keywords, are responding when people mention you or ask you a question and are generally trying to add value to [...]
As more people and companies are embracing social media and community, it’s easier than ever for people to get a sense of what your company is like. Are you turning this into an advantage? Where We Are Now People are tweeting about you. People are blogging about you. You should be responding and answering the [...]
Over the past few months, I’ve written a 9-part series of articles on measurement and ROI for branded online communities. This series includes some ideas for things you can measure to help you determine what the ROI is for your community. The series also covers some activities and metrics to examine that may not have [...]
Thanks to all who joined us on Tuesday at 2pm for our fifth episode of Chatter Marketing – Own Your Social. If you missed it, you can check out the video and slides below to get a few tips on creating and leveraging a branded community for your customers and audience. We hope you’ll join [...]
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