If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!… to fill you in on Nemo, the first named blizzard and the one that blanketed Connecticut with heavy snow and knocked out power to most of our communities. (And we appreciate the fact that it was a weekend snowstorm. [...]
Welcome to the fifth edition of Social Media Screencast Reviews. This review consists of my high-level thoughts on what Crowd Seats, a new daily deal site for sports tickets, is doing on Twitter. For those of you who are new visitors, here’s a little background on these screencast reviews. Every Tuesday we provide a free [...]
Happy Friday! If you’re new here, you should know that every Friday we do a weekly series that identifies some of the most interesting online marketing tweets from the past week. Here’s what we’ve handpicked tweets from 2011 CRM Evolution conference: If you come across interesting tweets that you’d like to nominate for inclusion in this [...]
Marketers have been trying to figure out how to harness and leverage the power of influencers for years. Now the power of influence has reached social media marketing. And the company, Klout has made a bold statement, claiming that they can calculate online influence. We are going to explore why Klout both is and isn’t [...]
Welcome to the 4th edition of Social Media Screencast reviews. This review consists of my high-level thoughts on Invest In Social, a social media directory for agencies, vendors and consultants. If you’re new here, you’re probably wondering what this social media screencast mumbo-jumbo is all about. Here’s the deal: every Tuesday we’ll be providing free [...]
We are trying something different here on the eWayDirect blog: a book review. The book is UnMarketing: Stop Marketing. Start Engaging by Scott Stratten. In the style of this book, I’m going to try to make this review short and sweet. The Book: Stratten gives practical advice about the new understanding of marketing or unmarketing. In [...]
A few weeks ago, I happened to see a tweet from John Lusher. John is the Director of Marketing at Consolidated Construction Services and a marketing and social media consultant. I clicked to view his stream of tweets and immediately noticed two things. He was having a ton of conversations with people He has tweeted [...]
Balance is the key to most things in life. Family, friends, work are important parts of life and if you don’t find the right balance things can get out of whack. The same goes for businesses using social media. This can be a challenge because companies use social media as a business tool, while many [...]
Like most kids, I used to always try to get more of what I wanted, especially if what I wanted wasn’t something I could easily get. I wanted more chances to play Super Mario World after school, more time to shoot basketball before going to bed, and more sweet cereals like Count Chocula and Lucky [...]
As marketers, we sometimes use buzzwords like engagement, deliverability and integration. Armed with our marketing reports and case studies, sometimes we just need to take a step back. We need to remember to ask our ourselves basic questions like: “What do my customers think?” “Why do they Like our Facebook page?” “Do they find value [...]
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