Beyond Just Tweeting
January 26 2010 by Tiffany Blosser ~ 0 CommentsTwitter has taken over the web. What was once a forum for personal activity has now become a brand’s biggest marketing asset. This article, written by Brian Morrissey of AdWeek, explains how brands are using Twitter far beyond the tweeting aspect.
One of Twitter’s most valuable assets is the ability for brands to share content in real-time. This evolution from the original function caused the prompt to switch from “What’s going on?” to “What’s happening?” Brands are taking notice to the value in real-time consumer comments and the sharing of information via ‘tweets.’
The company, Tasti D-Lite, among others, is using Twitter beyond just tweeting. The new customer loyalty program lets users link their TastiRewards card into Twitter and mobile social network Foursquare. Consumers get extra reward points for tweeting about their purchasing activity.
Be on the lookout for the new application for New England Confectionary coming out this Valentine’s Day. This application will allow users to tweet Sweethearts messages to friends on Twitter. Not as tasty as candy, but just as sweet.
The numbers of ways to use Twitter are growing rapidly and it seems as though there are endless possibilities with this new trend. We’ll see what new twists and turns social media takes in 2010.
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