Acquire New Customers and Protect Your Reputation With Direct|Acquire
September 13 2010 by Jason Peck ~ 0 Comments
Good morning everyone! Hope you had a great weekend.
Do you struggle with figuring out how to acquire new customers rapidly? Maybe you’re not always sure about what methods to employ. Maybe you wonder what’s really working vs. what’s not working for you. Or maybe it takes you a long time and a lot of money to figure it out.
Today, I’m excited to announce that we’ve launched a new piece of our platform – Direct|Acquire, which is an engine designed to help you acquire new customers quickly, safely and profitably.
Why Should You Care?
Direct|Acquire helps you acquire new customers while protecting your brand. Using Direct|Acquire, some of our initial adopters have improved lead conversions by more than 100 percent while reducing their effective cost per thousand impressions (eCPM) by more than 25 percent. At the same time, Direct|Acquire reduces the your risk of having aggressive acquisition campaigns hurt your reputation or email inbox delivery.
How Does It Work?
Direct|Acquire creates multiple opportunities to maximize customer conversions from the most responsive lead sources. We work with our clients to create an easily scalable strategy to put the most budget behind the best leads to optimize eCPM. Using Direct|Acquire, top performing lead sources are prioritized and poor performing or risky lead sources are quickly eliminated. Direct|Acquire monitors risk thresholds in real-time and pauses risky lead source feeds if they exceed predetermined thresholds, before they cause reputation damage.
If you’d like to learn more about Direct|Acquire, see a demo and learn more how we can help you out, please let us know and we’ll get back to you as soon as we can with some more information.
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