A Week in Review (4/9/10)
April 09 2010 by Tiffany Blosser ~ View CommentsFacebook Introduces Community Pages
In addition to profile, fan pages, and group pages, Facebook is adding a new feature: community pages, designed to be unofficial pages created for any cause or topic. This is to ensure that official group pages are kept in the hands of the brand owners. Another feature is that once a community page passes a certain threshold, the Facebook community will gain administrative rights to it. What could be the potential benefits and pitfalls to these community pages?
How to Integrate Paid Search and Social Media for Better Marketing Results
Marketers should be using paid search advertising in conjunction with social media marketing. Together, these two distinctive avenues offer great benefits and complements of one another. Marketers usually participate in social media to create an active dialogue with consumers around their products and services, with the main goal of building brand value, and a secondary goal of driving sales. On the other hand, marketers use paid search primarily to drive sales, leads, and conversion, and don’t expect the short text of their paid search ads to do much for branding.
Is traditional media dead? Social Media Today argues that it is not. While we are in a digital revolution and things are rapidly changing, the numbers are still holding up for traditional media. This article reveals the current statistics for each aspect of traditional media; TV, newspaper, magazine, outdoor, radio, cinema, video games, internet and yellow pages. What are your thoughts; is traditional media dead?
I suppose we can’t have a recap of the weekly events without mentioning the release of the iPad. Apple sold 300,000 iPads on Saturday alone. New owners downloaded 3 apps and at least one book in the first hour of owning their new toy. Overall, Saturday alone produced over a million app downloaded and over 250,000 books were downloaded with in the first few hours. The reactions to the newest device have been neutral so far. Apple also released its iPhone OS 4.0 on Thursday, April 8.
SEO Friendly Real-Time Content
Now that real-time search is all the rage, how do SEO marketers capitalize on this new phenomenon? With all the tweets, chats, and Facebook status updates circling about the web adding content to your site, there needs to be a way to make this SEO-friendly and rank-able. This article explains it in video form and is quite useful. Check it out for further explanation of how you can utilize real-time content to your SEO efforts.
Gen Ys say “yes” to the convergence of social media and email marketing. The existence of email marketing has been a mystery since social media has taken center stage, but this new study shows that Millenials are all for the two to combine. Gen Ys are a multi-tasking bunch who embrace more media than generations before. The reports also provide some interesting insights about Millennials and how they adapt to the changing media environment and their relationship with social media and email marketing.
Automated Messages: the Death of Your Online Community
Online community expert Richard Millington says there is no place for automated in online communities. Many times auto messages are sent out as reminders of an event, to wish you a happy birthday or provide weekly reminders, but they really have no place in online communities and are not enjoyed. Don’t automate it because it’s easier, personalize it because it’s better.
How to ensure your Online Strategy is a Metrics Success
Sometimes we think we do everything right, but still don’t get the results we desire. If this is the case with your SEO efforts, take a look at a few common mistakes you could be making with your practices. If you’re not ranking high in organic searches or converting visitors to customers, you might be using inappropriate keywords or not giving a clear call to action.
Three Questions Your Email Should Answer in Eight Seconds or Less
A lot of thought goes into email marketing. We’re worried about reaching the right people, at the right time and with the right, relevant message. Studies show that subscribers spend an average of eight seconds per email before deciding to delete it or read on. Within those eight seconds, you need to answer three questions- What is this email about? Why should a subscriber care about it? What should a subscriber do about it? This article gives examples of how to answer these questions in different types of emails.
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