A Week in Review (4/30/10)
April 30 2010 by Tiffany Blosser ~ View CommentsWhy Most Organizations Shouldn’t Try to Create an Online Community
Most companies want a bigger following instead of a bigger community. Followers interact with the company while communities have consumers interacting with each other. For companies that have non-social commodity items, a bigger following fit the organization fine but for companies that have highly engaging and social items a community will fit the organization better.
Market penetration is all about picking the right vertical niche market, according to this blog. The reasoning for this revelation is broken down into four easy to understand bullet points. Vertical niche markets have a clear and obvious problem that’s easy to identify and is a stepping stone for conquering the whole market. More reasons to why you should conquer niche markets before going for the gold is in this blog and also be on the lookout for another post about good vertical markets.
How to Use Twitter’s Lists to Promote Your Business
Twitter lists aren’t widely used or understood. A list allows you to aggregate and organize followers. These lists are useful to grow your business by sending relevant specific messages to followers while also choosing who to “secretly” listen to. In a sense, these lists remind me of e-mail marketing on a 140 character scale. Read on to find out more about Twitter lists and their ability to help your business grow.
What Facebook’s Latest Means for the Web
Many new developments were announced at Facebook’s F8 conference last week. Facebook is now pulling in more information for partners while pushing out more social media capabilities. Not all of these ideas were necessarily new but they are definitely being used, all in conjunction with one another. The new developments are causing some concern over privacy and identity issues. Read this whole article for further details on Facebook’s new platforms.
What Most Online Metrics Won’t Show You
This blog has a few different stories within this one headline, but they all build upon one another. The underlying message that it stresses is that data will never be a substitute for insight and there are no quick and easy ways to measure social media. The information that we collect from social media and the web is always useful, we just have to figure out how to use it.
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