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Wordstream Automates SEO Processes

The biggest challenge in search engine optimization is finding relevant keywords to the website’s content. To help alleviate this problem a bit, WordStream, a new software suite, was released on Tuesday. WordStream provides the same keyword analysis and keyword suggestion that other software provides, but according to its founder, WordStream does so much more. To find out what else it can do for marketers and to find out how to install it, read the article for further details.

Six Steps For An Epic Promoted Tweet Fail

It’s obvious by now that most people are aware of Twitter’s new ad platform. It was released a few weeks back at South by SouthWest and called @anywhere. This article doesn’t give advice on how to get more with Promoted Tweets, but instead offers the opposite advice. Follow these steps here, such as treat a promoted tweet like any other media buy and write ad copy specifically to run as promoted tweets, to ensure complete failure with Twitter’s new ad model. Hey, sometimes you have to tell people what NOT to do instead of telling them what to do.

How to Send Stunning Order Confirmation Messages

If you’re at the stage of sending confirmation messages, then congratulations, you’ve completed step one. But as any marketer and merchant should know, the transaction doesn’t end after purchase. Pivotally, the most important parts of the transaction happen after the time of purchase. This article focuses on how to make a stellar order confirmation message. You’ve succeeded in getting the customer to come to your site, browse around and purchase something, so don’t blow it by not doing what should be done in the follow up. These simple instructions are easy to follow to ensure that your transaction is great from start to finish… if there even is such a thing anymore.

10 More Ways to Increase Traffic

The more I read the headlines of these types of blogs, the more I picture OxyClean infomercials or get rich quick schemes, but there is some rational behind these suggestions. Things like Facebook groups and forums are great ways to reach millions of people and get them interacting with one another. Using Facebook and other online forums isn’t anything new to the social media enthusiasts but there are other ideas that don’t seem as common sense, such as using Tumblr and Yahoo Directory. Curious now? For more information and suggestions, read on and find out how to drive more traffic to your site! Act now! Don’t delay! (Sorry, couldn’t resist).

Twitter Strategy

There’s been controversy with corporate business accounts.  Some people are skeptical about how Twitter users will react to talking to a corporate logo instead of an actual person. The thing stressed with Twitter the most is transparency. However, even though two way interactions is important, there is also reason to be seen for following corporate accounts that tweet out special promotions and deals. Bottom line is whether you have a branded Twitter account or individual Twitter accounts, it needs to be rooted in strategy.

If My Dentist Understands Email Marketing, So Can You!

Email marketing has now made its way into every industry known to mankind; yes, even dentistry. This article is about the email marketing techniques employed by Foothills Dental office. They are quite exemplary and what’s even more astounding is they don’t use any other social media channels. The whole craze now is social email marketing and although that has its place in business, this dentist was able to effectively use email marketing to help grow and strengthen relationships with clients. Maybe the dentist isn’t such a scary thing after all.

Maximizing ROI

This article harps on two things that can help your ROI—monitoring social media and generating leads. Social networking tools provide huge user bases and social media monitoring helps with the interaction to those bases. Social media monitoring allows for a simpler process in identifying a target audience based on products and services and the keywords associated with the industry. This article offers the reasons why monitoring social media is so important and also gives a tiny checklist to make sure leads are being maximized to help with ROI.

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2. A Week in Review (3/26/10)
3. A Week in Review (4/9/10)
4. A Week in Review (3/19/10)
5. A Week in Online Marketing (2/26/10)