A Week in Review (4/2/10)
April 02 2010 by Tiffany Blosser ~ 1 CommentEmail Marketing and Reputation
A company works hard to build a respectable reputation and trust among consumers. In this age of social media, it is more critical than ever for a company to proactively manage its online reputation. So how does email marketing and deliverability fit in? Email marketing plays the biggest role in building (or degrading) a company’s reputation and email deliverability directly affects a company’s ROI.
Brand Advocates Spread the Word
Marketers everywhere are seeking out these people, the ones who are ready and willing to talk about a product or service they love and share information with others. Influencers are easily detectable, not by demographics, but by their behavior. Social media marketers may hope to get influencers on board as online brand advocates, but most word-of-mouth still exists offline. Coupons and offers are one way to help bring influencers’ message to the Web. Everyone loves a good deal.
Three Biggest Changes to Unsubscribe Practices
The worst for email marketers is when people are unsubscribing from their listserv, I know the feeling, I hate getting un-followed on Twitter. Anyway, here are other practices that are an alternative to having someone unsubscribe to you. It involves email marketers giving people more control over the opt-out processes, for example allowing users to choose how frequently they get the emails. Read the full article for more details on other ways to assure people won’t be going closer to that unsubscribe link.
8 Ways to Merge Your Online Community with the Real World
There seems to be such a distinction between the ‘real world’ and the virtual world, but in a perfect world, both of them should co-exist. An online community can’t exist solely online and social media should be used in conjunction to an overall marketing plan. Richard Millington lists eight simple ways to merge your online community with the real world.
Four Keys to Writing Paid Search Masterpieces
It’s hard to tell potential customers things when you have a character limit. There are a lot of things that need to be said in order for you to effectively convey your brand, the message and share pertinent information. At least in Twitter you are allowed 140 characters, but with paid search, the limit is 70. This article was written with the intent of offering paid search marketers four special keys to effectively writing paid search ads. I’ll give you one- keep it simple. Read on to discover the other three.
Next-Generation Email: Real-Time Content Optimization
Some argue that email marketing is dead. Well it’s not, it’s emerging as new technology comes out. Now the new shiny toy in email marketing is here—real-time content optimization. This technology allows marketers to test content in real time, using automation that serves up the winning combination in the campaign during the send, instead of doing it piecemeal on samples of their lists and then applying the results to the list at large. Instant gratification, or failure, is now only a few hours away after sending out an email. Now with real data, real quick, think of what email marketers can do now!
It was announced that on April 12th, Clickable, the ad management platform, will be adding Facebook ads as an option. This ad platform allows search marketers to measure and track performance of ad campaigns online across different search engines. It will soon be allow marketers to compare the performance of search and social ad campaigns. It’s been obvious to marketers that Facebook ads do bring in revenue, but just how will they size up against search ads?
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