A Week in Review (4/16/10)
April 16 2010 by Tiffany Blosser ~ 0 CommentsWhat B2B and B2C Marketers Can Learn From Each Other
Business to business and business to consumer marketers aren’t living in separate worlds so much anymore. While there are differences in selling to consumers and selling to businesses, a recent survey of 1800 businesses and consumer email marketers reveals that B2B and B2C marketers often have the same goals and deploy the same email marketing techniques. Check out this article for the list of ways these two types of marketers are similar and how one can learn from the other.
Social Media Vital for Seeking Information on Healthcare
A new study of 1,350 consumers by direct marketing agency Epsilon reveals that 40% of online consumers use social media for health information. The study goes further to divide these people into two different audiences, highly engaged patients and those that don’t play an active role in their health. The study concludes that these two audiences need to be approached differently, but social media usage for health care information has increased exponentially.
Top 500 Internet Retailers Lag in SEO
It’s a bit ironic to think that the top 500 internet retailers aren’t optimizing the avenue that their business is created on. A recent report by Conductor stated that overall the visibility in natural search results for the top 500 Internet retailers decreased as engine queries grew longer. Internet retailers are treating search engine optimization as an after-thought instead of integrating it in their marketing strategies.
How to Become Findable and Searchable in Social Media
Brian Solis gives advice in how to become findable and searchable in social media and says “as social networks gain in prominence, the amount of relevant information within each ecosystem increases in value and, as such, we deliberately seek content within the networks in which we engage.” Read this blog further to learn about the socialization of information.
This article written for the New York Times magazine is a great piece written on online communities and the proliferation of classifying people on the web. The author uses examples of online communities to illustrate the ways people are classified for e-commerce purposes. For an interesting read and an unusual look at online communities, check out this article.
Get to Know Your Keywords and Your Competitors
This article makes a suggestion for a simple, user-friendly website that helps one track paid search efforts. KeyRow.com shows where your keywords are performing best and looking at other competitors in the category, among other great tracking abilities for your site and competitors. This article offers a step-by-step process on the best way to use the site and all of its features.
The State of Paid Search Marketing Now
It’s good news for the state of paid search marketing these days. Reports in the past week showed that the paid search marketing rebounded nicely in the first quarter. This year could be a game changer in the industry. Search marketers need to play a proactive role with their clients to understand how paid search assists in their broader digital marketing strategy. This will allow paid search marketing to become more integrated in an online digital campaign.
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