A Week in Review (3/5/10)
March 08 2010 by Tiffany Blosser ~ 0 CommentsTwitter’s new ad format for revenue is going to resemble something like Google Adwords. Keywords can be bought by companies. Ads won’t show up on user’s Twitter streams, instead they will only show up when someone performs a search within Twitter’s platform. Their example was a search for ‘laptop’ would generate an ad for Dell.
Social Media the New Form of TV, Newspapers
There’s nothing new about this trend of multi-platform media environment, but this article reveals that 92% of people get their news from multiple sources in a single day. Most people don’t just turn to the newspaper or TV for news coverage on current events anymore. Social media has taken over and many sites have become aggregates for current events, such as Twitter. More so, this is changing the way of journalism. More people now are participating in the news and there are more citizen journalists today.
Words ESPs Probably Shouldn’t Use
Some companies get creative with the words they choose for PPC advertising. Most ESP’s don’t want to associate themselves with spam or anything spam related. But one company in particular decided to try something different. If you do a Google Search for “Send spam” take notice to the first paid search result, or just check out this article.
Social Capital: The Currency of the Social Economy
With all good monetary investments, what you get out of it what you put in. The same goes for social capital, defined in this article as “an elite catalyst for lucrative relationships, and now a metric for qualification, consideration and ultimately success.” Social capital is earned through relationships, trust and reputation and by participating in relevant online communities and contributing relative content. Brian Solis does an excellent job caputring the essence of social capital and its meaning for today’s social economy.
Shortening URLs Can Affect SEO
Changing URLs to fit into the 140 character limit on Twitter could be affecting marketing efforts. The shortening of URLs has negative and positive benefits to marketers using Twitter. If the URL is shortened, there’s more room for content to support the URL, but at the same time, the back links used in SEO efforts may be affected.
Improve Your Community without Spending a Penny
Improving your online community doesn’t mean having to spend a fortune to make it look good. Instead, work on developing stronger relationships with fewer customers, increase the number of interactions, mention names more and do a little housekeeping. Online communities are successful because they are just that, communities. This blog offers great suggestions for engaging more with members that won’t break the bank. Besides, what’s a community without conversation?
Is Content King? Than Distribution is Crown Prince?
With social media and the online community ever increasing, there is a constant battle between content and distribution. Is what you say more important than how it’s delivered? Sometimes good content isn’t enough to make its way through the communications channels to consumers and be effective, but sometimes it’s just the content that is the driving force, for instance Hulu. The distribution matters in getting the content to the right people, what good is content if it’s poorly distributed. So it’s easy to see where the battle lies, it’s like the chicken and the egg thing, sort of. The article, nicely written by Keith Richman, explains the importance of good marketing, distribution and content in an effective campaign.
Mobile Users Want Personalized Services
Customizing content is going to be a trend we will see more often in the next few years. People today want things that pertain to their likings, and we all know that messages resonate louder when the content is personal and relevant to the consumer. This is something that, according to a Nielsen report, mobile phone users are already asking for. Two-thirds of mobile phone users use and want more “smart” services that feed information directly to them based on preferences, location, time of day and social setting.
Related posts:
