A Week in Review (3/19/10)
March 19 2010 by Tiffany Blosser ~ 0 Comments13 Ways to Engage Fans on Facebook
Facebook has an estimated 400 million users who spend an average time of 55 minutes on the site, so how do you get them to visit your page? Fan pages need certain things to engage fans and keep them interested. This article lists simple things such as asking questions, responding quickly and using names with @ tagging, utilizing the discussion board, keeping updates to one simple topic, sending updates, commenting yourself to get the ball rolling and, most importantly, thanking your fans.
After being surpassed by Facebook and having to cut 30% of its staff, MySpace is making its comeback. It started out as a content company, but now it’s switching gears to establish itself as a technology company that will be ahead of the game in terms of innovation and talent. MySpace wants to focus on speed and data to work its way back to the top. It will be hiring a team of engineers that are experts in internet development. Will this new switch deem successful? Check out the full article for an interview with MySpace’s CTO Alex Maghen.
The Awareness Social Marketing Hub
Awareness, Inc. unveiled this week at South by Southwest (SXSW) its new software for helping marketers deal with the challenges of managing multiple social media channels. Every marketer knows that collectively working with multiple channels in social media has a greater effect than using them separately, but trying to manage them all is sometimes a colossal task. The release of this software allows marketers to manage all channels and simplify management and execution in just one click.
Also revealed at South by Southwest (SXSW) is the redesign of Digg, a social news site designed to allow people to share and rate news content. Everything has changed, not just the look. It’s done away with its rigid taxonomy of user-selected tags and is using the broader social web to help users find other relevant news stories. It’s still in pre beta, and invitations will soon be sent out. To get a sneak peek, check out new.digg.com and read the article for full details.
Meet the 25-Year-Old Who Saved “SEO” From Being Trademarked
Rhea Drysdale, a 25-year-old COO who founded Outspoken Media and has been in the SEO industry since 2004, single-handedly (well, with the exception of the some lawyers!) terminated an attempt to trademark SEO by Jason Gambert last week. Neither a group of people nor the industry stood up to defeat Gambert’s trademark registration, Rhea put in her own time and money to defeat the passage of the registration. What would have happened to SEO had the trademark registration passed? Thanks to Rhea, we won’t have to find out and the industry can continue to flourish.
Twitter CEO Evan Williams introduced at SXSW the @Anywhere platform that integrates Twitter features into other third-party websites. There are many initial partners for this new platform including Digg, AdvertisingAge, Amazon.com and Bing. The belief is that this new platform will help spread news faster on Twitter. The live coverage in this article includes more information on Twitter’s new business model, a video coverage and notes from the keynote speakers.
The numbers are in and Facebook has beat Google as the most visited site in the US. This is the first time since 2007 that Google hasn’t been number one. Facebook squeaked by with 7.07% of all website visits, while Google had 7.03% of visits. Facebook has topped Google before for individual days but never consecutively and ending out the week. Facebook has proven successful in social networking and beyond, Google now adds Facebook updates alongside Twitter’s on the results search page.
Google Predicts Mobile Ad Rates Will Top PC Ad Rates
Although ad rates for mobile are still lower per click than PC ad rates, they are skyrocketing in enormous numbers. The popularity and accessibility of smart phones, such as Blackberry, iPhone and Android, has helped the increase in ad rates. Owners of these phones are using them in ways that was once restricted to only a PC, such as the capability to search, which is Google’s reason for increasing their mobile efforts.
7 Easy ROI Metrics for Social Media
Measuring ROI on social media efforts has not been standardized but digital marketing efforts have great ways to track and measure what people are doing online. If metrics mystify you, these seven easy metrics will be enough to be able to gauge your presence in social media; such as the number of friends, fans or followers, comments and engagement, page views and phone calls, to name a few. The fun thing about this whole digital thing—you can make up your own measurements and sometimes without the hassle of complicated equations.
5 Emerging Social Sites to Watch in 2010
By now everyone has, or had, a MySpace. We all are actively using Facebook and Twitter, and a few of the early adopters are using foursquare, but what else is out there? This article reveals the five social sites that should be watched for more activity this year. Not surprisingly, Foursquare is included in the list! It’s big right now, but still in the early adopter phase. This article predicts Google Buzz will be a site to watch for, we’ll see; also included in the list, Loopt, Blippy and Groupon. Read more to find out the full details of what these sites are all about. Which ones should have been included that weren’t, or do you think that there are some on the list that don’t belong?
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