A Week in Review (3/12/10)
March 15 2010 by Tiffany Blosser ~ View CommentsWhich Comes First In The Mobile-Social Gender Gap? Mobile Or Social?
A Nielsen study revealed that women use mobile devices for social media purposes, such as tweeting or updating Facebook, 10% more than men. Women’s social mobile network usage was at 55% while men’s was 45%. There’s lots of speculation about the behavioral differences between the genders, this article offers the numbers behind the study, but leaves the speculation up to readers.
Social media has proven to be successful in broadcasting a message out to a large audience. While this avenue is another platform to get your message out, it shouldn’t be done without strategy. Too many companies think that all there is to it is putting your message out there and the social media gods will do the rest, but that’s far from true. This article explains the importance of having a strong strategy behind any social media campaign.
Why You Need To Pay For Your Branded Terms
An effective PPC strategy should include branded terms, though not all marketers agree. Branded terms are an important piece of a PPC strategy. This article explains why. Branded terms can greatly increase revenue, allows a company to reach their objectives faster and with more control, and leverage the brand for cross-sell and new message strategy. Further reading into this article will provide further detail into the importance of paying for branded terms and how to make it happen.
People Ignore Twitter Search Results in Google
Twitter has now been integrated into Google search results. If searching for a company, product, person, etc., Google will provide real-time results of what’s being said on Twitter. This is a remarkable new way to get real-time information for your search but eye-tracking studies have shown that this part of the search results is being overlooked or ignored. This is valuable information for companies and marketers!
CNN’s Jonathan Klein: TV Ratings Don’t Matter
CNN’s own Jonathan Klein makes a statement in this article that TV ratings, as recorded by Nielsen, do not matter anymore. Instead, the competition is with social networks. Whether or not you watch CNN, Fox News, or BBC, TV networks are realizing that other TV stations are not their only competition, now with the world moving online, social networks and web-based news sites are grabbing the attention of more viewers.
Optimizing Brand for Social Search
This blog, written by Brian Solis, explains the importance of optimizing your brand for social search. Since social networking sites have become the source of referral traffic to other sites, beating out Yahoo and Google, it’s important that a brand to be present in social media. This blog gives 10 steps on how to optimize a brand for social search, as well as predicting the social future for search and businesses.
Which method of search engine marketing do you prefer? What is chosen says a lot about the person. This is kind of like one of those quizzes that you answer “either/or” questions and it tells you about your personality type. This article breaks down the PPC and SEO debate in terms of creativity vs. analytical, planners vs. risk-takers, and works well with others vs. lone rider. Read this article for further breakdown and analysis of SEO and PPC; it puts each method into perspective, and you might learn something about yourself along the way.
Finding the Right Social Media Content and Engagement Strategy
Marketers need to step back and look at what it is that brings their consumers to their websites. Content and passion should be on the forefront of any strategy that is effective in driving people to your website, according to this article in Social Media Today. Using the tools provided today, it is entirely possible to find what your audience is passionate about. But it’s not always just about the content, it has a lot to do with whether or not an audience wants to connect with you.
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