A Week in Online Marketing (2/5/2010)
February 05 2010 by Tiffany Blosser ~ 0 CommentsConsumers Slow to Take Advantage of Mobile Coupons
Coupon usage was up in 2009. Many people clipped coupons and used a version of an electronic coupon from the web or an email, but mobile coupons are slow to take off. Only 4% of internet users say they used mobile coupons, while 86% of people clip coupons. People are still hesitant to give businesses their cell phone numbers. Personally I know I hate it when I have a coupon and I leave it at home, how handy would it be to have it on my cell, which never gets left behind.
Facebook can be a goldmine for smaller businesses or businesses with lower ad budgets to advertise on; however it might not be too effective if it’s not used right. These simple recommendations help advertisers utilize Facebook in a beneficial way. It’s all about targeting, testing and being creative. Anyone who has a Facebook knows that some of the advertisements on the side of their profiles are ridiculous. Facebook is a marketer’s dream with all of the information that people openly display on their pages, now they just need to learn how to effectively use that information.
The American Life Launches iPhone App
There’s been a lot of talk lately about this iPhone app. Postings on Twitter suggested that people were pretty excited about it. The talk radio show is one of the most popular shows on public radio. The podcast ranks at the top of the list for iTunes. Here’s another addition to one’s app collection available for only $3 and compatible with any iPhone or iPod Touch running iPhone OS 3.0 or higher.
Textbook Publishers Strike Deals with Apple iPad
It’s official. Finally all the rumors and speculation has been put to rest. Textbook publishers and Apple are collaborating to bring textbook content to the Apple iPad. Targeting the educational area will prove quite successful, as many know the price of textbooks in addition to their high demand. Rumors of this arrangement were swirling when the iPad was released but Apple never addressed such a thing. Now reports shows that 4 publishers, McGraw-Hill Education, Houghton Mifflin Harcourt K-12, Pearson Education, and Kaplan, have struck deals with Apple.
Framing Your Social Media Efforts
The strategies outlined in this article are a good framework to effectively utilize social media for your business or you. First and foremost, listening is an extremely important aspect to social media. If you’re not listening, you’re not doing yourself any good. Connecting through Facebook, blogs and Twitter is another strategy to employ. Brogan says that this is where a two-way interaction is built. After listening and connecting, publishing is next. This includes the ability to share ideas and connect with consumers with some relevancy.
It’s Time for Advertising and Social Media to Work Together
The days of advertising vs. social media will soon be over, hopefully. This article certainly puts an end to the debate. The two lines are being blurred so much it is hard to distinguish between advertising mediums and social media networks. The integration of traditional media vehicles and social media efforts is a growing trend, and one that is effective for businesses and consumers. Facebook is specifically mentioned as an example. There is a list of suggestions for combining paid advertising with conversation strategy. A simple equation sums it up: targeting + creative + conversation strategy = the most effective social media marketing.
High Schools Can Benefit from Digital Signage
Digital signage in high schools might seem far-fetched, but for technical and private high schools they become a tool for recruiting students. At first they appear to be just another mechanism to prove to outsiders that the school is top-notch and can offer better education with its state-of-the-art facilities. However, digital signage is quite beneficial, other than its good looks. These digital screens will be used as menu boards and will take the place of traditional bulletin boards to improve student communication.
Major Brands Skeptical of Social Media
As much as social media has penetrated the advertising and marketing industry, some companies are still skeptical. Companies, such as Coca-Cola, don’t consider social media a major part of their promotional strategies. Studies show that respondents felt that social media was part of the PR department; while others thought the research and IT departments should be responsible for social media. The biggest concern for marketers is the ability to track ROI with social media. **psss, ask us how we can help you track this for your branded community,
Have a great weekend!
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