A Week in Online Marketing (2/26/10)
February 26 2010 by Tiffany Blosser ~ 0 CommentsImproving Email Marketing ROI with Segmentation
Segmentation in email marketing has been a standard practice among email marketers. The biggest challenge, however, is deciding how to segment in a way that is valuable to your business. Here is one great way to segment now: segment users by domain names (for example, all Yahoo email users are segmented together, all Gmail users segmented together, etc.). Since each email platform delivers emails differently, it’s a good idea to segment domain names together so that the message format for each recipient is consistent. Check out this article for more in depth advice and tips!
Google Unveils Service to Monitor Online Ads
Google announced Monday that it’s launching a new service called DoubleClick for Publishers. There are two versions, a simple free version for smaller publishers and a full-featured version that comes with a cost for larger publishers. DoubleClick for Publishers is a one-stop shop for content creators that will help in finding advertisers, manage advertising on their sites, and analyze the data.
Getting Your Members to Stay Online
The norm for joining online communities is signing up for the community, playing with it for a few days, and then forgetting about it. There was probably something you once joined and then just simply forgot about. This article shows the importance of engaging customers to entice them to come back. There obviously was something that originally brought you into the community, but nothing that engaged you to keep coming back. This article suggests that three weeks is enough to obtain a permanent member. Read more to find out.
Social media experts are finding new ways to redefine the meaning of ROI. This article by Brian Solis explains the new era of social media marketing based on information, rationalization, and resolve. ROI metrics need to adapt to the changing landscape of business. This article lists ROI adaptations such as return on participation, return on engagement, and return on involvement. This article explains in-depth the changing landscape of social media marketing and metrics. Solis does a great job of breaking down all aspects and making predictions for 2010.
Maximize Your Digital-Marketing Mix
The digital marketing mix is quickly expanding with new forms of technology and more avenues for advertising in the digital world. Here are 10 ways to integrate social, mobile, and email all into one. Today’s businesses should be using complementary media—email, social networks, and mobile—to most effectively connect and communicate with their current and prospective customers. This article is a helpful tool in learning to combine all aspects of digital marketing.
This blog starts off with a great analogy: A bad email program is much like an ineffective sales person. It’s true—an ill-fitting email marketing campaign can seem like an ineffective and annoying salesperson if not done right. It takes a little more effort than using the person’s first name in the greeting! Scott Hardigree talks about email subscriber data as the answer to becoming more personalized in the email marketing efforts.
It’s Friday, the end of a busy work week and we all deserve a little laugh and breather, and recaps will always include one thing to brighten your day. Until I started pursuing SEO by readings blogs, websites and asking professionals, I had very little idea of what SEO was. I have a lot more to learn, but I know enough about it to explain it to someone else; yet this cartoon really brought it to a whole new level. The article warns that it isn’t for your SEO buff, but perhaps a good way to present to clients exactly what SEO is. What are your thoughts?
Time Spent on Social Networks up 82% Around the World
Now we have data backing up what we already know — that more and more people are on social networking sites. A recent Nielsen study found that there was an 82% increase in the time spent on social networking sites. On average, users spent more than five and a half hours on social network sites, when in December 2008, only three hours were spent on the same sites. The US has the highest number of unique users, at 142,052,000, while Australia came in first in for the longest time spent online per person at six hours 52 minutes and 28 seconds. So for anyone, company or individual, not yet on the SNS boat, it’s time to jump aboard. Luckily for you, it’s going to be a while until this ship sails. Too many analogies?
There’s been a ton of articles coming out lately butting different social media sites head-to-head. This argument is coming from a social media internet marketing strategy perspective and I believe it’s incredibly valuable when a company wants to make its way into social media but doesn’t know exactly where to start. This article makes claims such as “If you’re in the business-to-business market, start with Twitter. If you’re in the business-to-consumer market, start with Facebook.” Whether you agree or disagree, read the article to find out the reasoning behind these claims.
Social Media Metrics Every Company Should Be Monitoring
As more and more companies add social media into their mix, the more ROI and metrics need to be considered. There are many metrics, and ”which ones should I measure?” can be a tough question to answer. This article offers 10 metrics that every company should be monitoring in its social media efforts, including social media leads, bounce rate, brand mentions, and engagement.
Link Building: Tougher than it Sounds
Since I started as an intern with eWayDirect I’ve gotten to do a lot of great things. I blog, learn about social media tracking and my latest venture has been working with SEO. I wish I would have seen this article before I started, but luckily for me, it’s not too late to adapt this insight into my own practice. This article is amazing to really breaking down was it takes to build a good link—one idea in particular that will stick with me: more is not always better. There is a definite strategy and science behind link building, and while I don’t quite yet understand all the logistics, I know now what to look for when trying to make a quality link. If you had the same attitude, or if you just want to learn more about link building, check out this article, and the whole site for that matter.
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