A Week in Online Marketing (1/29/2010)
January 29 2010 by Tiffany Blosser ~ 0 CommentsHow to Get Your Community Members to Talk More
Branded communities can work wonders, when members actually communicate. If you’re having trouble getting your members to talk, here are some simple ways to help. Richard Millington suggests asking them about themselves first, get them talking to each other before you try to push your brand into the framework.
The Myth of Control in Social Media
One of the biggest obstacles social media faces is the lack of control. Executives feel that publishing content in social networks gives way for negative attributes to a brand by consumers. Despite the complete lack of control, social media should still not be expunged from a campaign.
Engagement on Social Networks Top Priority for Marketers
Marketers are realizing that social networks are here to stay and are pushing for an increase in digital projects. The year 2010 will see more money being allocated towards digital avenues than the more traditional ones. Senior marketers say that social networks and applications are their biggest priority, with digital infrastructure coming in second.
With the number of users tapering off, some analysts believe that Twitter is starting to flat line. Others believe that, although the rate of users isn’t growing like it once was in the beginning, users of Twitter are now more engaged with the site. More people are also using third-party programs, such as cell phones and TweetDeck, which doesn’t show an effect on site-traffic analytics. Although the number of users has stabilized, the activity on Twitter has continued to grow.
Outdoor: The Only Ad Platform that Survives Social Media
Many of us have probably made changes in the types of media we consume without even noticing it. As more and more media moves into the digital realm, the question arises: “What’s going to happen to traditional advertising?” This article suggests that outdoor advertising is the only form of media that will survive the social media craze, but this is only under the assumption that social media users, while being able to avoid other types of media, cannot escape outdoor advertising.
Twitter Brings its Trends Right to Your Neighborhood
Twitter introduces its, limited but certainly sure to grow, local trends. Now you can choose your location to follow the trending topics. Although it’s limited right now to major cities, New York City, Boston, LA, etc., it is certain to grow. They’re in the testing stage right now for it, but Twitter just added another weapon to its arsenal. What will they think of next?
Will the iPad Help Media? Possibly. Save Media? No.
With the launch of Apple’s newest toy, many marketers are wondering if this could be a game-changer for the traditional print media business. Chances are, no. Even with the new capabilities of the iPad, sure newspapers and magazines look nicer, but it’s not just the interface and the design. Magazines and newspapers could benefit from this, if they created an app for that, which again leads to the problem of making people pay for something they could get for free online. The iPad will change a lot of things, traditional print media not being one of them.
Partnerships Clear the Way for Video in E-mail Marketing
There’s a new aspect to the e-mail marketing world—Video. Partnerships between e-mail marketing companies and video vendors now have the capacity to include videos within the email message. This is following on the coattails of marketers successfully promoting their brand on YouTube channels and on their own websites. We will see more emergences between e-mails and videos from now on.
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