A New Trend in Marketing
March 02 2010 by Tiffany Blosser ~ View CommentsAfter searching a bit for some good marketing news, I found out that Tiger was dropped from Gatorade, the 2010 FIFA World Cup released its marketing campaign for the event, and the Pentagon has added Twitter to part of its official social media campaign; but what I chose to focus on was a blog I stumbled across on the Huffington Post. This newest trend in marketing is, not surprisingly, scandal.
I like the way the article is worded and being technical about things, it makes sense. When scandal breaks out, there is an enormous amount of free press. The news and gossip spreads virally, aka viral marketing, and turns into gossip, known as “word-of-mouth” marketing.
With the surge in social media use and more users online more than ever, the ability for scandals to go viral and receive free publicity is enormous. The example used in the blog is the biggest scandal in the history of “The Bachelor.” This story has received enormous free publicity and press.
So does this mean scandal will be included in the marketing plans of companies? Is this just going off the premise that all publicity is good publicity or is it like Thomas Hoehn, director of brand communications and new media at Eastman Kodak Co said at the Online Marketing Summit? – “The worst thing anyone can say about your company is nothing.”
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