eWayDirect Blog

If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!While shopping-cart abandonment is well documented as a powerful driver of revenue for online companies, 95% of email subscribers visiting your website never get to the shopping cart. That is the very definition of leaving a lot of money on [...]

Chatter marketing is about triggering emails to subscribers when they view one of your YouTube videos, re-tweet one of your tweets, visit your Facebook page, or blog, or company message board—or in general interact with your company on any social media site where your company has a presence. It is a different way to think [...]

People are more likely to trust information they get from their friends (and take action on it) than from strangers. If you play your cards right, the friends and family of your current customers can be a great source of new customers for your business. Ideally, you’d like all your customers to talk about the [...]

Happy Friday! If you’re new here, you should know that every Friday we do a weekly series that identifies some of the most interesting online marketing tweets from the past week. Here’s are some awesome tweets from SES (Search Engine Strategies) Conference in San Francisco: If you come across interesting tweets that you think we should know [...]

A few months ago Google introduced a social sharing button called Google +1. This is similar to Facebook’s Like button in that people click it when they see something they think is cool and worth sharing with friends. However, Google +1 has the potential to bring together search and social in a way other buttons have [...]

Welcome to the fifth edition of Social Media Screencast Reviews. This review consists of my high-level thoughts on what Crowd Seats, a new daily deal site for sports tickets, is doing on Twitter. For those of you who are new visitors, here’s a little background on these screencast reviews. Every Tuesday we provide a free [...]

In an effort to share and tell great stories, eWayDirect has been seeking out some awesome companies that we believe are doing something cool and unique with social media. We interviewed Chris Middleton, Vice President of Marketing at Pets Best Insurance: About Chris:  I spent a long time (18+ years) in the technology field, before moving to the [...]

Happy Friday! If you’re new here, you should know that every Friday we do a weekly series that identifies some of the most interesting online marketing tweets from the past week. Here’s what we’ve handpicked tweets from 2011 CRM Evolution conference: If you come across interesting tweets that you’d like to nominate for inclusion in this [...]

Marketers have been trying to figure out how to harness and leverage the power of influencers for years. Now the power of influence has reached social media marketing. And the company, Klout has made a bold statement, claiming that they can calculate online influence. We are going to explore why Klout both is and isn’t [...]

Welcome to the 4th edition of Social Media Screencast reviews. This review consists of my high-level thoughts on Invest In Social, a social media directory for agencies, vendors and consultants. If you’re new here, you’re probably wondering what this social media screencast mumbo-jumbo is all about. Here’s the deal: every Tuesday we’ll be providing free [...]