eWayDirect Blog

If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!As it’s Tuesday again, we’re bringing back an interview that we did in the Chatter Marketing: Tuesdays at Two series so you can hear marketer extraordinaire Ted Rubin on the topic of relationship marketing. It’s definitely worth a rerun! Ted believes [...]

Last week I wrote about the importance of headlines and creative in getting prospects and customers to open your emails, leaving the most important part of that particular equation—subject lines—for this week. We all know that subject lines are what really get them to open your emails. Many if not most inboxes are becoming more [...]

As we announced earlier, Palm Beach Jewelry is using CertainSource to acquire new customers. The company knows that in doing that, it’s signing on for both safety and scalability, two essential components to any customer acquisition solution. Headquartered in beautiful Boca Raton, Florida, Palm Beach Jewelry is the world’s largest jewelry catalog company, with PalmBeach catalogs [...]

There are two essential formulas to email marketing success. The first is deliverability—getting the email to the recipient’s inbox. The second is getting the recipient to click on and open the email. And that’s where “the creative” comes in. And the creative has never been more important, as mobile devices become more and more popular [...]

On Wednesdays, it’s our custom here on the eWayDirect blog to comment on topical articles seen out there in the great internet hinterland. And this week I’m actually going to draw your attention to a column I write every month for MediaPost publications on customer relationship management, because frankly, it doesn’t get much more topical [...]

Even though we’re no longer doing our webinar (Chatter Marketing: Tuesdays at Two), we’re occasionally bringing you interviews with interesting people in email marketing—and this Tuesday is no exception. Meet Michael Busciolano, an early eWayDirect employee and a genius with graphics and all things creative. 1) How is the “creative” critical to email marketing? The [...]

At eWayDirect, customer acquisition starts and carries through on the concept of qualification. But why should that matter to you? Well, hear me out here. We think that the most important part of customer acquisition solutions is in the qualification process. Co-registration got a bad name in marketing’s past precisely because of its failure to qualify prospects: [...]

From Internet Retailer: Family-owned jeweler Palm Beach Jewelry, No. 627 in the Internet Retailer Second 500, acquires at least 100 new customers for every 10,000 e-mail addresses that it buys from other websites, says director of marketing Daniel DeYoung. It uses technology from vendor eWayDirect Inc. to filter those addresses to determine the consumers most likely to buy before [...]

Online marketers already know the importance of subject lines in email marketing. The customer is going through their inbox on their laptop or mobile device and when your email arrives, they take a couple of seconds—or less—to decide whether or not to open it. That places a heavy burden on subject lines, because it really [...]

In yesterday’s iMedia article, The Summer of Social, Keith Pape talks about how communication this summer will be different from other years, mostly because the social media platforms—and he names a few, the obvious Facebook, Tumblr, Instagram, Twitter, and Vine—will be complementing, documenting, and assisting the “summer experience.” You are never alone when you have [...]