A successful B2C email retargeting program depends on developing an effective strategy. And that strategy takes careful planning and focused execution.
That planning and execution are what Neil Rosen, founder of CertainSource, a company offering B2C marketers acquisition funnel management and funnel abandonment retargeting solutions, discusses in this article: the three steps you can take today to build a solid email retargeting strategy for your brand.
What is email retargeting?
Across all media channels, up to 98% of purchased leads abandon the acquisition funnel prior to converting. Many marketers retarget these abandoners using display retargeting, but only a few are using email retargeting.
Why not? Well, many B2C marketers are afraid that asking for an email address upfront will disrupt the conversion process and lower conversions. And they’re right—there’s some upfront loss. How much? Less than five percent.
Now compare that with what marketers can gain …
Email retargeting outperforms display retargeting more than two to one, and effective email retargeting strategy delivers 15 to 20% more conversions in the first seven days of the campaign.
How do successful B2C marketers develop this kind of email retargeting strategy?
Click here for rest of the story, Best Practices for Creating a B2C Email Retargeting Strategy, giving you the three steps you need to double conversions on every one of your customer acquisition campaigns.