Reengagement: Beyond the Shopping Cart

April 30 2012 by ~ 1 Comment

If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!While shopping-cart abandonment is well documented as a powerful driver of revenue for online companies, 95% of email subscribers visiting your website never get to the shopping cart. That is the very definition of leaving a lot of money on [...]

More For Less: When Social Media Meets Email Marketing

April 27 2012 by ~ 0 Comments

Chatter marketing is about triggering emails to subscribers when they view one of your YouTube videos, re-tweet one of your tweets, visit your Facebook page, or blog, or company message board—or in general interact with your company on any social media site where your company has a presence. It is a different way to think [...]

Shout It Out: Drive Sharing For Acquisition and New Revenue

August 22 2011 by ~ 0 Comments

Shout It Out: Drive Sharing For Acquisition and New Revenue

People are more likely to trust information they get from their friends (and take action on it) than from strangers. If you play your cards right, the friends and family of your current customers can be a great source of new customers for your business. Ideally, you’d like all your customers to talk about the [...]

Online Marketing Tweets of the Week (8/19/11)

August 19 2011 by ~ 2 Comments

Online Marketing Tweets of the Week (8/19/11)

Happy Friday! If you’re new here, you should know that every Friday we do a weekly series that identifies some of the most interesting online marketing tweets from the past week. Here’s are some awesome tweets from SES (Search Engine Strategies) Conference in San Francisco: If you come across interesting tweets that you think we should know [...]

Which Of The Top 100 Internet Retailers Are Using Google +1 On Their Product Pages?

August 17 2011 by ~ 2 Comments

Which Of The Top 100 Internet Retailers Are Using Google +1  On Their Product Pages?

A few months ago Google introduced a social sharing button called Google +1. This is similar to Facebook’s Like button in that people click it when they see something they think is cool and worth sharing with friends. However, Google +1 has the potential to bring together search and social in a way other buttons have [...]

Social Media Screencast Review – Crowd Seats on Twitter

August 16 2011 by ~ 0 Comments

Social Media Screencast Review – Crowd Seats on Twitter

Welcome to the fifth edition of Social Media Screencast Reviews. This review consists of my high-level thoughts on what Crowd Seats, a new daily deal site for sports tickets, is doing on Twitter. For those of you who are new visitors, here’s a little background on these screencast reviews. Every Tuesday we provide a free [...]

Interview with Chris Middleton from Pets Best Insurance

August 15 2011 by ~ 0 Comments

Interview with Chris Middleton from Pets Best Insurance

In an effort to share and tell great stories, eWayDirect has been seeking out some awesome companies that we believe are doing something cool and unique with social media. We interviewed Chris Middleton, Vice President of Marketing at Pets Best Insurance: About Chris:  I spent a long time (18+ years) in the technology field, before moving to the [...]

Online Marketing Tweets of the Week (8/12/11)

August 12 2011 by ~ 0 Comments

Online Marketing Tweets of the Week (8/12/11)

Happy Friday! If you’re new here, you should know that every Friday we do a weekly series that identifies some of the most interesting online marketing tweets from the past week. Here’s what we’ve handpicked tweets from 2011 CRM Evolution conference: If you come across interesting tweets that you’d like to nominate for inclusion in this [...]

The Power of Influence Marketing: Why Klout Is and Isn’t Important

August 10 2011 by ~ 0 Comments

The Power of Influence Marketing: Why Klout Is and Isn’t Important

Marketers have been trying to figure out how to harness and leverage the power of influencers for years. Now the power of influence has reached social media marketing. And the company, Klout has made a bold statement, claiming that they can calculate online influence. We are going to explore why Klout both is and isn’t [...]

Social Media Screencast Review – Invest In Social

August 09 2011 by ~ 2 Comments

Social Media Screencast Review – Invest In Social

Welcome to the 4th edition of Social Media Screencast reviews. This review consists of my high-level thoughts on Invest In Social, a social media directory for agencies, vendors and consultants. If you’re new here, you’re probably wondering what this social media screencast mumbo-jumbo is all about. Here’s the deal: every Tuesday we’ll be providing free [...]