eWayDirect Blog

prAna is the Sanskrit word for ‘vital life’ (from the root prā ‘to fill’, cognate to Latin plenus ‘full’).  The backbone for this company is it’s strength in its name and their belief in mindful living and an eco-conscious clothing line. prAna has grown from a small garage startup and evolved into a company focused [...]

Is there really a purpose to as to why businesses are using various social media tools, or are they just doing it because everyone else is?

Search engine optimization (SEO) is the process of improving the ranking and visibility of your website. Bettering your SEO ranking can be difficult, so don’t miss out on the Chatter Marketing episode “Improving Your SEO Ranking” with eWayDirect’s own Director of Search Marketing, Jonathan Lawoyin. Learn how to effectively use keywords, optimize your website pages, [...]

Happy Friday!  I know everyone is as excited about the end of the week as I am.  I hope the weekend is fun and relaxing for everyone! Please see below for some articles you may have missed this week: Social Media Draws A Crowd “Universal McCann, the media-buying firm owned by Interpublic Group of Cos., is [...]

Many companies and businesses are strutting their stuff on the red carpet, but only a select few will be featured in the Brand Spotlight.
This week’s brand… Dunkin’ Donuts

A few years ago it may have been common for a public relations firms who represented athletes to market their clients without taking full advantage of online applications and platforms. Certainly some athletes had their own websites, such as Grant Hill who was an early innovator of the idea, but no one was really using [...]

The answer is content! This Tuesday at 2pm Jeannette Cezanne, a seasoned copywriter, contends that excellent content is still what will bring in customers and sales, and she tells listeners how and why. Don’t miss out on this Chatter Marketing episode called “Content is Still King”. We hope you’ll join us on Tuesday at 2pm [...]

Hello all! At the end of this seemingly quick (and hopefully, good) week, here are some interesting posts I thought were helpful that you may have missed. How Savvy Firms Monitor Customers’ Online Chatter ComputerWorld writes about how monitoring, analyzing and responding to what consumers are saying on social media sites are no longer just [...]

Using social media offline is as important, if not more important, than using the marketing efforts for a strictly online sense. Meeting people outside of the constricted online world gives a strong sense of understanding each person and a unique opportunities to reach new levels of networking. Here are 4 ways to take your online [...]

Hello Everyone! My name is Liz Glomb and I am a new intern with eWayDirect, and I’m really excited for the opportunity and for what the future will bring.  Anyways, the point of my first post is to tell you about Social Media Day, and even more specifically, how the Washington, DC area celebrated it. [...]