Thanks for visiting our blog! If you’re new here, you may want to subscribe to our RSS feed. Thanks!While most of the people reading this post are probably pretty well versed in social media, this audience is significantly in the minority. Pam Moore recently wrote 25 Tips for Teaching Social Media 101 Class where she discusses [...]
Recently Google released its newest innovative application, Public Data Explorer. Marketed to researchers, students, and journalists, Google Public Data Explorer could appeal to marketers as well. One of the most important parts of marketing a product or service is understanding trends. The Public Data Explorer allows you to track, in a visual chart, over 80 different categories and [...]
“What will be different about email this year?” Some think that emails will start to integrate video along with a mobile application for email marketers. This article from emailInsider suggests something different.
But there is something else that has been staring every marketer in the face, something that could be integrated in email marketing efforts. Just [...]
Twitter’s New Ad Format
Twitter’s new ad format for revenue is going to resemble something like Google Adwords. Keywords can be bought by companies. Ads won’t show up on user’s Twitter streams, instead they will only show up when someone performs a search within Twitter’s platform. Their example was a search for ‘laptop’ would generate an [...]
Recently our SEO manager here at eWayDirect shared a link with me about the different types of links and how to use them appropriately. One of the easiest and most efficient ways to improve your website or blog’s PageRank on major search engines is to link to other blogs and to have other blogs link to [...]
Without a doubt, link development is the tricky part of SEO. Most people know by now that inbound links to a site affect its rankings. That being the case, the question becomes, “Where do I get links”?
Here are some of the typical questions I get from website owners and marketing managers:
Where do i get links [...]
Social media—or “new media”—is one of the latest trends in the business and social worlds. Things haven’t always been this way, though. According to The Nielsen Company, the amount of social media usage has increased over one minute each year since 2007.
As you can see, the use of Facebook and Twitter has shot up in [...]
After searching a bit for some good marketing news, I found out that Tiger was dropped from Gatorade, the 2010 FIFA World Cup released its marketing campaign for the event, and the Pentagon has added Twitter to part of its official social media campaign; but what I chose to focus on was a blog I [...]
Improving Email Marketing ROI with Segmentation
Segmentation in email marketing has been a standard practice among email marketers. The biggest challenge, however, is deciding how to segment in a way that is valuable to your business. Here is one great way to segment now: segment users by domain names (for example, all Yahoo email users are [...]
I recently had the chance to talk with Sukhjit Ghag, who works at Sony Electronics and deals with Social Media and the “media behind the media.” Here’s my interview:
Me: How do you feel social media has changed the way companies do business?
Sukhjit: Social media has created a two-way street, in terms of [...]
